McDonald’s All American Games Taps Into Brooklyn Energy W…

Brooklyn energy is at the core of a new collection launching in commemoration of the 2025 McDonald’s All American Games.

The exclusive merch line, marking a partnership between McDonald’s All American Games and Playa Society, will be available for those in attendance for the games at Barclays Center on April 1, as well as via the SmileMakers site for those unable to make it in person. Meanwhile, for a limited time only, those who buy an All American Games Gear Ticket will get an exclusive Playa Society hoodie or jersey.

In a statement to Complex, Esther Wallace, founder and creative director of Playa Society, called the new collection a “big” moment due to her own status as a “former hooper.” Wallace also pointed to the legacy of the longstanding McDonald’s All American Games tradition, as well as the inspiration she found in the restaurant’s signature French fries.

“I’ve watched some of my favorite players compete in these games and now I get to design for the Brooklyn games as we usher in a new wave of talent,” Wallace told Complex. “This is an iconic moment for Playa Society. All I could think about when I got started was making a font out of French fries. I wanted to bring that raw, playful energy into the design, something that feels authentic to the culture of the game. One of my favorite details of the collection is that font. It actually started as hand-drawn sketches using real McDonald’s fries.”

Below, get a closer look at what Playa Society has cooked up for the McDonald’s All American Games. As mentioned above, an All American Games Gear Ticket, which runs just under $150, includes a ticket to the game and an exclusive hoodie or jersey. Otherwise, this is where you need to be in order to score a piece from the collection.