Every five years, since 1995, New Balance has followed a strict release plan for the Made in USA 1300JP. Now, it has come time for the Boston-based footwear brand to re-release the legendary sneaker again.
Pictured here is this year’s reissue of the New Balance 1300JP that’s scheduled to hit retailers in late May. The release date coincides with “Grey Days,” the brand-created holiday celebrating the grey color scheme its sneakers are known for, and observed annually in May.
The 1300JP was first released in 1985 and retailed for a whopping $130, which, accounting for inflation, will be around $379 in 2025. New Balance says its formula of bringing back the sneaker every five years was implemented to ensure its “authentic appeal, elevated materials, and meticulous craftsmanship.”
“The 1300JP is a shoe like no other, an emblem of the soul of New Balance, that is prized by collectors and appreciators around the globe. Even before joining New Balance myself 34 years ago, I was inspired by my father’s work with the brand on the innovative sole design for the original 1300JP,” New Balance Japan’s VP, Shinichi Kubota, said. “This legacy model has been a constant throughout my career at New Balance, from spending years perfecting the first reissue, to working diligently on each subsequent launch to evolve the style in subtle ways while remaining true to its roots. With 2025’s launch we are excited to continue the 1300JP’s legacy, showcasing the design’s timeless appeal to loyal fans and a new generation.”
Readers will be able to cop the New Balance 1300JP on May 29 at Newbalance.com and at select retailers for $330.
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