There’s no doubt about it—the humble (and ever-classic) Jaeger-LeCoultre Reverso is no longer so humble. In fact, it may be one of the hottest watches of 2025.

Just a week ago, we saw an array of arresting Reversos on-wrist at the Met Gala. Usher, Jeremy Allen White, and Tramell Tillman all wore the watch originally created for polo players in the ‘30s. But it turns out that the red carpet wasn’t the only place one could do some solid JLC spotting this month. Just this weekend, Walton Goggins hosted SNL with The Reverso to Rule Them All, the new Reverso Tribute Monoface Small Seconds.

What’s different about this particular take on the reversible dress watch from La Grande Maison? Machined from 18K pink gold, it’s fitted to a matching pink gold Milanese bracelet, making for a sumptuous, supremely comfortable—and downright baller—version of what was originally actually a sports watch. That reversible case? It was designed so that the caseback would face outward to protect the crystal while its wearer was playing polo. The development of the sapphire crystal largely obviated the need for such a mechanism, but the design stuck around. After a brief period in the wilderness in the mid-20th century, it came roaring back to life and is now popular as ever.

While the Reverso has been offered on a bracelet before, it’s largely known as a strap watch. The new Milanese bracelet and pink gold construction blew everyone away at this year’s Watches and Wonders tradeshow. In fact, the response has been so strong that it already has a year-long waitlist, and Goggins isn’t the last star we should see the watch on.

It speaks to Goggins’s recent ascension to superstardom and immaculate taste that he is the first to be seen with this Reverso. This variant, with its undeniable bracelet, is helping usher in the year of the Reverso as a certified It watch. Goggins, who has starred in recent hit shows like Fallout and The White Lotus before taking up hosting duties at Saturday Night Live this weekend, was seemingly hand-picked to receive an early delivery of the watch. The actor is a great fit, especially when you consider his taste for iconic gold watches, like his go-to Rolex Day-Date.

Priced at $41,300, it’s among the priciest of non-complicated Reversos and boasts all of the collection’s classic hallmarks. Those codes include an Art Deco-influenced rectangular case with horizontal gadroons; a hand-wound, in-house JLC Calibre 822 movement; and a beautiful dial with a railroad minute track, small seconds, and dauphine hands.

It’s not hard to see the appeal of such a beautiful object, but in fact, the true beauty of the Reverso is what you don’t see. The modern Monoface models echo the original Reverso design of the 1930s, in which the case can be flipped over to reveal a solid caseback. Rather than simply leaving this blank as one would do with most watches, the wearer can engrave initials, a coat of arms, a phrase of personal significance, or even a miniature painting, making the Reverso into a true piece of wearable art. (JLC has an entire atelier with its headquarters in Le Sentier dedicated to these handcrafted arts.)

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