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Our favorite celebrities are constantly showing off their newest custom jewelry and luxury watches. While we may not be able to own any of these things for ourselves any time soon, we can certainly still admire the level of craftsmanship and attention to detail that goes into making them.
Shop a wide variety of jewelry on Complex.
Here are the 10 best pieces of jewelry that we saw in July 2025.
Made by: A Jewellers
Nando’s is a legendary UK restaurant chain that is a must-try for anyone who visits London. It’s various flavors of peri-peri sauce are delicious. Burna Boy loves it so much that he hit up the best jeweler in the UK, A Jewellers, to make him an iced-out Nando’s carabiner. Now, he has a mini bottle of sauce wherever he goes. That’s dedication. While this is definitely a bit silly, we appreciate the creativity (and understand the importance of a perfect condiment).
Made by: Leo Khusro
Being rated a 99 overall in Madden is rarified air. To commemorate the accomplishment, the seven players that will be a 99 overall in Madden 26 were gifted diamond chains, courtesy of “your athlete’s favorite jeweler.” The simplistic design features a “99” pendant flooded with diamonds. Imagine being a 98 and missing this by one point?
Made by: Jacob and Co.
Tom Brady’s watch collection is rivaled by few. Did you expect anything less from the GOAT? One of the newest additions to his watch case is a one-of-one timepiece designed by another GOAT, Jacob the Jeweler. Inspired by twin turbo engines found in racecars, this watch costs $650,000. That’s a lot of Honda Civics.
Made by: Jewelry Unlimited
Carti may have declared that he’s moved on from jerseys, but he definitely hasn’t stopped adding to his jewelry collection. He paid a visit to his go-to jeweler, Jewelry Unlimited’s Wafi Lalani, for a brand new YVL pendant. It features large pointer diamonds in the center, an emerald-cut diamond border, and hangs from a chevron link chain. Simplicity at its finest.
Made by: Rolex
Personally, we’ve never seen a Rolex quite like this before. Nicknamed the “Barbie” for obvious reasons, this Daytona features a pink alligator strap, dial, and sapphire bezel. It’s estimated to retail for around $395,000 and is worth closer to $900,000 on the secondary market. Only 10 are believed to exist. That’s a pretty penny just for Messi to match Inter Miami’s kits.
Made by: Cartier
The streetwear world is hyper-fixated on the retro release of the Undefeated x Air Jordan 4 this weekend. If taking the L on this pair wasn’t already going to be tough enough, Undefeated CEO Eric Peng Cheng showed us something else that we will never be able to get our hands on. This custom version of the iconic Cartier Crash watch features an olive green dial and has “Undefeated” ngraced into the back of the case.
Made by: Eliantte
A little arts and crafts project would have been equally as cute, but when you have the type of money that Cardi B does you might well hit up Eliantte to make your beaded bracelets instead of Hobby Lobby. This stack of diamonds bracelets includes one for to represent each of her three kids: Kulture, Wave, and Blossom. We’ll just stick to the muticolored plastic versions.
Made by: Richard Mille
If there is one thing Pharrell is going to do, it’s geek out about some music. If there are two things he’s going to do, it’s geek out about some music and wear an absurdly expensive watch on his wrist. When P pulled up the studio with Clipse to talk about some of the standout tracks on Let God Sort Em Out, he was rocking a Richard Mille worth $1.8 million. The RM UP-01 Ferrari is the thinnest mechanical watch ever made and limited to just 150 pieces. Rocking the price of two Ferraris on your wrist is just bonkers.
Made by: Jason of Beverly Hills
Even if I wasn’t a diehard Eagles fan, I’d make the argument that this is the greatest championship ring in sports history. Since I am a diehard Eagles fan, I’m declaring that it is the best championship rings in sports history. I mean, come on. These things have retractabe wings. Jason of Beverly Hills just keeps outdoing himself. At this point, the rings might be a better prize than the Lombardi trophy.
Made by: Alex Moss
This isn’t the first time that Drake has paid homage to Virgil Abloh and it certainly won’t be the last. This also is far from the first time Drake has hit up Alex Moss for a new chain and it definitely will not be the last. This isn’t even the only new ice that Moss did for Drake in July. He also recently showed off a new batch of OVO owl pendants for Drizzy and his circle. This iced-out version of Cogsworth from Beauty and the Beast is the perfect companion piece to the Lumiere chain that Abloh got made for himself in 2021.
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