Virgil Abloh’s Off-White Sold to Bluestar Alliance by LVMH

Bluestar Alliance LLC is the new owner of Off-White LLC, the company behind Virgil Abloh’s Off-White.

“Virgil was a creative pioneer who had a profound impact on the global fashion industry and creative community,” Joey Gabbay, CEO of Bluestar Alliance, said Monday when announcing its purchase of Off-White from LVMH. “Acquiring Off-White represents a unique opportunity for Bluestar Alliance to honor and build upon the enduring legacy of Virgil Abloh. His visionary approach to fashion resonates deeply with our core values.”

Gabbay continued, “Abloh’s ability to fuse street culture with high fashion has laid a powerful foundation that aligns with our vision of fostering innovation while embracing diversity, and the opportunity to provide strategic investment and build upon our global network of resources will allow for the continuation of the cultural and creative momentum that Virgil ignited, one that Bluestar Alliance is committed to carrying forward.”

As expected, terms of the deal have not been made public. In press notes, LVMH stated it was “proud of the legacy” Off-White has built over the years, adding that Bluestar is “the perfect partner” to ensure that legacy continues to grow.

The news comes on what would have marked Abloh’s 44th birthday.

Other brands in the larger Bluestar portfolio include Hurley, Scotch & Soda, English Laundry, Bebe, and more.