We’re just over a week out from NBA All-Star Weekend in LA, and now Adidas has unveiled the sneakers it plans to release for the festivities.

The range includes a new colorway for four signature models, featuring the Anthony Edwards 2, the Harden Vol. 10, the Dame X, and the DON Issue 7. In addition, the brand also confirmed that it has collaborations with Willy Chavarria and Hellstar on the way, as well as in-person activations for All-Star in LA, but additional details about the projects will be announced in the coming days.

“The next generation of basketball lives at the intersection of culture and performance. NBA All-Star Weekend is the ultimate expression of that energy. In Los Angeles, we’re bringing the vision of Adidas Basketball to life—immersing fans in the culture that defines the game and our journey to be the brand for the next generation,” Max Staiger, the global general manager of Adidas Basketball, said.

Adidas Basketball’s upcoming “All-Star” pack will release between Feb. 12 and Feb. 14 at Adidas.com and at select retailers and activations during the NBA All-Star Weekend in LA.

Read the full article here

Shares:

Leave a Reply

Your email address will not be published. Required fields are marked *