GOAT Is Shutting Down Several Overseas Facilities

The resale platform GOAT is halting operations at several facilities across the globe, sources tell Complex. News of the closures was first reported by Sole Retriever.

In a document that was sent to sellers on GOAT and obtained by Complex, the GOAT Group is making “operational changes” at several international facilities and shifting how it’s storing product in certain regions. The document confirmed that products listed on its subsidiary resale platform, Alias, will be returned to the sellers in early October.

GOAT is ceasing operations in facilities located in Hong Kong, Japan, and the UK, with the latter region confirmed in the document that was sent out to sellers.

GOAT began using overseas facilities in July 2019, specifically in Asia, by opening a distribution center in Hong Kong and a designated office in Shanghai. Eddy Lu, the co-founder and CEO of GOAT Group, said in 2019 that “We know China is a unique market and if we use the same strategy as the U.S., we’ll likely fail. We are building this product with a local team in order to provide the Chinese consumer with a better, more personalized experience.”

Complex has reached out to GOAT, but they did not respond to a request for comment.