American Football Elevates Soccer Culture With New Collec…

A new Los Angeles-based lifestyle brand has emerged, celebrating the cross-section of soccer and streetwear.

Kenny Mac recently launched American Football, which aims to rewrite the story behind football culture in the US. Mac is no stranger to the fashion industry, having previously helmed Union L.A. and Fenty/Puma—and felt it was time to launch his own brand.

“American Football is deeply personal. It was born from the experience of watching my son, Axel, grow in the sport—from a three-year-old learning to kick a ball to a 13-year-old MLS Next goalkeeper competing at the highest youth levels,” Mac said in a statement.

“His journey gave me a front-row seat to the evolving culture of football in America—one that is thriving but still lacks the recognition and cultural resonance it deserves.

Mac thought now would be the best moment for him to introduce the brand, particularly with the excitement around the US being a host country for the 2026 FIFA World Cup and Major League Soccer’s further expansion.

American Football’s first drop includes a few t-shirts and hoodies, ranging in price from $55 to $135, and are available to purchase here.