Drake and Nike Commemorate Wireless Fest Takeover With NO…

After his Wireless Festival takeover in London this month, Drake told fans he needed “time to process” what he billed as “the best three nights of my performance career.” And process he did, all thanks to a Nike and NOCTA-curated retreat in Windsor dubbed The NOCTA Manor.

The immersive experience spanned multiple days, complete with an expectedly stacked roster of special guests, including but not limited to the following: 21 Savage, Sexyy Red, Central Cee, Kevin Durant, Devin Booker, and Yeat.

The mood at the retreat was one of celebration, with attendees given the opportunity to play basketball and/or football, not to mention take part in Nike trainers-led workouts. River tours and wellness services were also provided, allowing NOCTA Manor guests a proper Wireless comedown.

“Thank you, London,” Drake, whose “What Did I Miss?” recently debuted at No. 2 on the Hot 100, told fans after wrapping his three-night festival run. “Need some time to process what just happened so I don’t have my usual caption. Just thank you so much for the best 3 nights of my performance career.”

Below, get a closer look at NOCTA Manor. Next up for Drake is the tentatively titled Iceman, his first solo album since 2023’s For All the Dogs. While we don’t yet have an official release date for the project, we did already put together a rundown of what’s known so far. See that here.

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