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Given the way Troye Sivan dressed onstage all summer during his swelteringly sexy, joyfully queer Something to Give Each Other Tour—in a slew of racy-yet-elegant grails from emerging designers and luxury houses alike—you might be surprised to hear his latest gig is fronting a campaign for the Gap. Turns out, though, that the Australian pop star’s off-duty style has more in common with the stalwart mall brand’s comfy staples than you’d think.
“It’s weird maybe because of my job, but I actually don’t really like being the center of attention outside of my work,” Sivan tells me. “I’m okay to just be in my favorite pair of jeans and a T-shirt—that’s my every day…. I think it might be an Australian thing, but it’s like, you just want to blend in. When I’m onstage, it’s the complete opposite—and I feel totally comfortable because it feels warranted in that moment. But in my everyday life, I would much, much, much rather [not be]. There’s no fuss ever.”
Dan Martensen
It’s fitting, then, that as Sivan’s hot and horny alter ego takes a break from touring—before revving up again for the feverishly anticipated Sweat Tour, his co-headlining jaunt with Charli XCX—his more introverted, laid-back self takes center stage in the new Gap spot. Entitled “Get Loose,” the clip is set in an industrial space straight out of Janet Jackson’s “The Pleasure Principle” video. Sivan, dressed in a relaxed white tee and baggy jeans, gets down to Thundercat’s “Funny Thing” as the dance troupe CDK Company envelops him in their groove.
Collaborating with one of pop’s most compelling contemporary figures feels like a coup for Gap, a storied American label in the midst of a major transition with a new creative director at the helm of its parent company. And there’s plenty of Sivan’s vibey, sensual appeal in “Get Loose”: The campaign was choreographed by Sergio Reis, the mastermind behind the instantly viral moves from Sivan’s “Rush” and “Got Me Started” music videos.
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