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Finding the perfect mascara can feel like the impossible dream, but there seems to be consensus among fans that the the ILIA Limitless Lash Mascara comes close. The mascara has been a cult favorite for years, but last month, the clean-beauty brand released Before Dawn—a universally flattering brown shade—that promises to tint, lengthen, lift, and separate your lashes. The formula also pledges to last for 12 hours without clumping, flaking, and smudging.
Too good to be true? For the next installment of 5 People Try, five Glamour editors put the new brown iteration of ILIA’s Limitless Lash Mascara to the test. Keep reading for a detailed review with our honest thoughts.
The Product: ILIA Limitless Lash Lengthening Clean Mascara in Before Dawn
Stephanie McNeal, senior editor
I’d actually never tried brown mascara before this one from ILIA, and I was pleasantly surprised. While it didn’t make my lashes pop like some black mascaras, it gave me subtle color and lift with a breezy ‘no-makeup’ makeup look. I think it’s perfect for weekend summer days when you want to look put together but not overly made up, pairing perfectly with your favorite skin tint and a light cheek color.
Rating: 7/10
Alanna Martine Kilkeary, commerce writer
I’m a mascara girl through and through, and I’ve always been a fan of ILIA. I was curious to try the chocolate brown shade because I usually gravitate toward black mascara, as it typically defines my eyes better (after all, your girl always wears a black eyeliner wing). When I first opened it, I was immediately enamored by the brush —it has thin bristles that allow you to get into every nook and cranny of your lashes and after combing it through a few times, it does a great job of separating them.
The second thing I noticed was how much I liked the dark brown color. It didn’t feel too stark or contrast with my other eye makeup. Rather, it complimented it nicely and also made my brown eyes pop. It definitely takes a few coats (and wiggles of the brush) to fully saturate the lash fringe, but it leaves behind a natural soft-focus finish. While I wouldn’t reach for this one if I was looking for a highly voluminous falsies look, it gets the job done as an everyday reliable mascara for the right amount of length, dimension, and color.
Read the full article here
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