Miu Miu Is the Hottest Brand in the World Right Now

There are none hotter than Miu Miu.

The Miuccia Prada-led brand is in the top spot in the latest edition of the Lyst Index, a quarterly ranking of what the shopping platform has determined to be the “hottest” brands and products of the given period. As has been detailed in the past, doing so requires an analysis of shopping behavior of hundreds of millions of shoppers, with a focus on key ranking factors like product views on the platform and actual sales. Social media activity is also taken into consideration.

Miu Miu is followed on the Q3 ranking by Loewe (which previously topped the list in its most recent iteration), Prada, Saint Laurent, and Alaïa to round out the top five. Alaïa’s top 5 placement is particularly noteworthy, as its No. 5 positioning marks a leap of 12 spots when compared with the Q2 list.

Below, get a look at the full top 20. For a more detailed breakdown, including a look at the hottest products from July through September 2024 (Alaïa’s fishnet ballet flats and the Coach suede Brooklyn shoulder bag both make appearances), see here.

• Loewe
• Prada
• Saint Laurent
• Alaïa
• Bottega Veneta