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Seven years ago, Rihanna launched her lingerie and leisurewear brand, Savage X Fenty. It has grown into a business valued at over $1 billion.
Savage X Fenty is far from Rihanna’s only fashion business partnerships. Over the years, she has also designed her own line with high street UK retailer River Island, made shoes with Puma, and even dominated the beauty space with Fenty Beauty.
Here’s a complete timeline of Rihanna’s fashion and beauty partnerships.
Check out some of our other breakdowns of fashion business ventures for Travis Scott, Kim Kardashian, and more.
Year: 2011
In 2011, Rihanna teamed up with Emporio Armani Underwear and Armani Jeans to create her very first fashion line. The line arrived shortly after she starred in Armani’s Fall/Winter 2011 campaign. The video for the campaign was directed by Johan Renck and featured Rihanna dressing up in the brand’s wares for a short ad inspired by classic film noir movies. Rihanna’s first collection with Armani included leather motorcycle jackets, skinny jeans, graphic T-shirts, and lingerie. Rihanna said that her favorite pieces from the collection were the jeans, which she described as having “a slightly rocky feel, fabulously sexy with a strong, masculine edge.” She went on to design one more collection with Armani the following year. The denim pieces included a pair of jean shorts lined with a tartan print and a romper made out of distressed denim. Along with graphic tank tops, T-shirts, and shorts. Rihanna also released push-up bras embellished with glitter. Although it was a short-lived collaboration, Rihanna’s work with Armani clearly paved the way for future endeavors, particularly within lingerie. —Lei Takanashi
Year: 2013
After collaborating with Armani, Rihanna brought her design talents to the London-based clothing brand River Island. Rihanna unveiled her first pieces with River Island at London Fashion Week in 2013. Her first collection included slashed skirts, midriff tops, leather trucker hats embellished with jewels, boiler suits, long sheer floral print dresses, gray baseball jackets with leather sleeves, and layered denim jeans. Her second collection for the brand included more streetwear-esque styles. T-shirts with camouflage graphics, crop tops, sporty lingerie, bomber jackets, mesh dresses, shorts, oversized jumpers and other apparel branded with “Riri” and “G4LIFE” branding. While showing off an embossed leather jacket, Rihanna said the collection was “ghetto fabulous” and inspired by ‘90s hip-hop fashion. Rihanna’s final designs for River Island was a 40-piece winter collection that included oversized varsity jackets, matching tartan separates, party dresses, tuxedo jackets and denim jumpsuits. Other pieces include black leather skinny trousers, a black snakeskin embossed bra top, shorts and skirt, faux fur trucker and Cossack hats. Only 100 pieces of each item were made. “With River Island, everything was brand new in the beginning. “They gave me creative freedom to do whatever I wanted to do,” Rihanna told ITALHarper’s Bazaar about her collaborations with the brand. According to The Telegraph, Rihanna’s collaboration with River Island helped boost the brand’s sales by four percent. —Lei Takanashi
Year: 2014
Rihanna established an ongoing relationship with Puma in 2014 when the Bavarian brand announced she would be its creative director. Along with overseeing the athletic brand’s women’s division, Rihanna also launched her popular Fenty x Puma line. The sub-brand’s first offering came in 2015 with the Creeper, a platform-soled variation of Puma’s iconic Suede sneaker, which sold out in all three colorways and would be named Shoe of the Year by Footwear News in 2016. More colorways of the Creepers would follow alongside an expanded range of women’s footwear that included jelly slides, runners adorned with large silk bows, and even super tall $980 lace-up boots. Her Puma partnership also resulted in an ongoing apparel line, which debuted with a goth-inspired Fall 2016 presentation at New York Fashion Week and concluded with a motocross-inspired Spring 2018 offering. The latter’s runway show proved to be one of the most memorable moments of the four-year Rihanna x Puma partnership with a set design featuring tall pink sugar dunes and Moto-X riders launching themselves off of ramps and doing death-defying tricks mid-presentation. The partnership officially concluded in 2018. The final Fenty x Puma activation took place at Coachella in April 2018. —Mike DeStefano
Year: 2015
Well-known sock purveyor Stance might not be the first brand that you would think Rihanna would officially partner with, but both parties did officially join forces back in 2015. The line provided an array of options across its three-year history. Some styles displaying illustrations of Rihanna wearing iconic looks like her Swarovski dress from the CFDA Awards in 2014 or Rasta-colored outfit from the “Work” video fell more in line with Stance’s usual output. Others were more fashion-forward and showed Rihanna flexing her creative control like shiny lurex ankle socks with jingle bells wrapping the ankle, stockings with bows scaling the back of each leg, and knee-high looks complete with fur stripes. —Mike DeStefano
Year: 2016
After working with Puma, Rihanna pursued a more high-end footwear collaboration with the Spanish designer Manolo Blahnik. In an interview with ITALVogue, Rihanna said she fell in love with Manolos after seeing Sarah Jessica Parker wear them in ITALSex and the City. “I chose to collaborate with Manolo because throughout the years he has proven to be the most timeless and diverse in his designs. His craftsmanship is like no other,” Rihanna told ITALVogue. The pair’s first collaboration together were defined by a pair of thigh-high denim holster boots, a material that Blahnik said he never considered working with until Rihanna arrived. The collaboration retailed for $895-$3,995 and became one of Rihanna’s most luxurious endeavors to date. She followed up her collaboration with Blahnik with two more collaborations. The second collection continued to riff on her thigh high boots and her final collaboration with Blahnik featured rhinestone embellished footwear. Titled “So Stoned” the collection included two mules, strappy sandals, and gladiator stilettos with Lucite heels and straps. The gladiator stilettos made a memorable appearance in the music video for “Wild Thoughts.” —Lei Takanashi
Year: 2016
Rihanna made history in 2015 when she became the first Black ambassador for Dior, appearing in the house’s “Secret Garden IV” campaign. The following year, the pop star debuted an official eyewear collaboration with Dior sold exclusively in its various stores. Priced between $840 and $1,950, the drop offered one style in six variations that ranged from metallic blue to 24-karat gold frames. This release was also historic. It marked the first time a Dior ambassador had been given the opportunity to release its own product with the brand.
“The process was pretty seamless. I spent a day at Dior with their eyewear design team. I started by looking through all the archives to see what they’ve done in the past, then got acquainted with all the new materials,” Rihanna, who cited Star Trek’s La Forge as the design’s inspiration, told WWD in 2016. “I literally sat there and drew and drew until I was happy with the design, and the team illustrated it for me right then and there.”
In August 2024, Rihanna’s Dior partnership expanded. She replaced Charlize Theron as the face of the luxury house’s iconic J’Adore fragrance. —Mike DeStefano
Year: 2017
In May 2017, Rihanna brought her vision to the jewelry world by collaborating with Swiss luxury jewelry company Chopard. The “Rihanna Love Chopard” collection debuted at that year’s Cannes Films Festival to help celebrate Chopard’s 20th year as the festival’s official partner. Inspired by her home country of Barbados, the nine-piece collection featured necklaces displaying rose gold and Jungle Green blocks, earrings dangling colorful gemstones from butterflies and flowers, and 18-karat white ethical gold certified ‘Fairmined’ diamond earrings.
“I have always been in love with Chopard’s exquisite jewelry, so to actually design collections with them is something I still can’t believe,” Rihanna said in an official press release. “It was a really incredible process and I learned so much! I can’t wait for everyone to see it.” —Mike DeStefano
Year: 2017
In 2016 Rihanna signed a deal with Kendo, an incubator under LVMH, to produce the Fenty Beauty makeup line. The beauty line, which was released in 2017 and exclusively sold at Sephora, which is also owned by LVMH, was a shock to the makeup market based on its range of foundation shades that catered to all different skin tones. It was a gap that other brands like model Iman’s Iman Cosmetics attempted to fill, but they didn’t have the same level of support, distribution, or star power as Rihanna.
The line debuted with 91 different products during New York Fashion Week. Rihanna released a campaign featuring a diverse range of women and worked directly with YouTube beauty influencers to review the product. It was an immediate success. According to Forbes, it did $100 million in sales in its first few weeks. Rihanna went on to launch additional products and more foundation shades and eventually introduced Fenty Skin, a skin care line, in 2020.
The line has continued to expand its reach. In October 2023, it debuted in Ulta Beauty at Target. New products such as the Fenty Skin Lux Balm have been debuted with the help of ASAP Rocky. In May 2025, it was announced as the official beauty partner of the New York Liberty. —Aria Hughes
Year: 2018
Rihanna continued to push inclusivity with her Savage x Fenty lingerie range, which she introduced in 2018. The line embraced all different body types.
She co-owned the brand with TechStyle Fashion Group, the company responsible for direct-to-consumer brands including JustFab, FabKids, ShoeDazzle, and Fabletics. It’s been a disruptor in the intimate apparel space because of its push towards diversity and inclusivity and marketing that rivals Victoria’s Secret. Rihanna has partnered with Amazon to stream the Savage x Fenty fashion shows that are more like concerts with performances from stars like Travis Scott. The brand is also heavily promoted on social media via Savage ambassadors.
In February 2021, Forbes reported that the brand had reached a $1 billion valuation. In June 2023, Rihanna stepped down from her role as CEO to be replaced by Hillary Super. She remained an executive chair. Super stepped away from Savage X Fenty in August 2024. It is unclear who the current CEO of the company is.
The company has continued to grow through collaborations with brands like Diesel and Mitchell & Ness, campaigns with stars like Glorilla, and a retail empire that includes 14 U.S. storefronts. —Aria Hughes
Year: 2019
In January 2019, Rihanna was photographed wearing a pair of sunglasses covered with the Fenty logo. Later on, WWD would report that she was launching an entire fashion house under the LVMH umbrella. “Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together,” Rihanna said in a statement about Bernard Arnault, chairman and CEO of LVMH.
The news of Rihanna getting her own fashion house under LVMH was a big moment. It was the first label its CEO Bernard Arnault launched since introducing designer Christian LaCroix more than three decades ago, and she was the first Black woman to lead a brand at the company. Rihanna named her stylist, Jahleel Weaver, as creative director.
Rihanna said the line would not be sold in stores and they wouldn’t do any extravagant fashion shows. Instead she would host pop-ups and sell direct-to-consumer online via drops. Her first campaign looked to photographer Kwame Brathwaite’s photos of the Grandassa Models, a group of Black models who promoted “Black is Beautiful” during the 60s. Rihanna would release capsule collections of apparel and accessories and partner with shoe designer Amina Muaddi on footwear drops, but LVMH announced on February 10, 2021 that they would put the line on pause. —Aria Hughes
Year: 2023
Rihanna was the face of the first official Louis Vuitton campaign of the Pharrell era. In the most well-known image from the campaign shot by Japanese photographer Keizō Kitajima and American artist Martine Syms, Rihanna wore a black Damoflage leather jacket unbuttoned to reveal her baby bump and carried around a series of the colorful Speedy bags that defined Pharrell’s first collection.
Year: 2023
Following a five-year hiatus, Rihanna and Puma officially re-launched their Fenty x Puma partnership in September 2023. The Avanti, a quilted low-top inspired by Pelé’s King football boot, was the first drop. It came in metallic silver and black leather options, and has since been released in a handful of other colorways in full family sizing. Other drops have featured puffier versions of the popular Creeper and jelly sandals with cleat-like soles.
Thus far, the second chapter of Fenty x Puma has been limited to footwear. While her partner ASAP Rocky is also on team Puma, we also have yet to see the two collaborate on some product just yet. We’ll keep patiently waiting. –Mike DeStefano
Year: 2024
In June 2024, Rihanna expanded her Fenty Beauty empire with the launch of Fenty Hair. It launched with nine items that retailed between $18 and $36: one shampoo, two conditioners, one damage repair treatment, four stylers, and one edge styling tool. Each is infused with a proprietary solution called Replenicore-5, consisting of gooseberry, jackfruit extract, hydrolyzed vegetable protein, green tea extract and amino acids. According to Rihanna’s Instagram, it took four years to develop.
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