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To kick off the new NBA season, we’ve sifted through the latest merch drops to help you rep your favorite team. From a bottle of limited edition cognac and a $1,200 coffee table book, to a mobile game collab and a range of apparel, there’s something for everyone.
Price: $40
Where To Buy: nike.com
Just released from Nike is the new LeBron James tee. With “I AM THE PRESSURE” placed front and center, the tee features the GOAT on the court, focused and locked in. It’s a salute to the legend.
Price Range: $37.99-$130
Where To Buy: in-stores at select retailers
Hennessy and LeBron James teamed up to release a limited edition cognac. As part of the collaboration, Latin American artist Stefania Tejada painted a bold portrait of LeBron to celebrate his legendary NBA career. There’s also a recipe for a new cocktail, the Henny-rita, which is an orangey cognac margarita. Why not grab a bottle and make a drink for the next Lakers game?
Price: $76
Where To Buy: Chase Square Store in Madison Square Garden
Siegelman Stable hats have been spotted on both players and fans, proving the popularity of the brand’s past two drops. A new version is releasing on opening night at Madison Square Garden, giving fans a chance to get their hands on it. Coming in two colorways—a two-tone iteration and a monotone one in New York Knicks blue—the hat has the classic five-panel silhouette with the Siegelman Stable logo embroidered at the front and the Knicks logo embroidered on the side.
Price Range: TBD
Where To Buy: ca.octobersveryown.com and in-stores
Drake’s October’s Very Own dropped its Hometown Heroes collection last week, and now it’s back with an NBA collection. Celebrating eight teams including the Toronto Raptors, the capsule offers a range of streetwear essentials—varsity jackets, hoodies, tees, and hats—co-branded with OVO and the teams’ names. We can already picture Drake courtside, wearing his Raptors gear.
Price Range: $54.99-$249.99
Where To Buy: alphaindustries.com
Alpha Industries has a longstanding relationship with sports leagues, including the NBA. For this season, the brand worked with New Era to curate a collection of L-2B bomber jackets, 9FIFTY caps, and a range of other apparel, for 10 of the most popular NBA teams including the Brooklyn Nets, Chicago Bulls, and LA Lakers.
Price: $1,200
Where To Buy: assouline.com, in-stores at Assouline and select boutiques
As part of the 30th anniversary Ultimate Collection, Assouline is publishing Basketball: The Impossible Collection, exploring the NBA’s 100 most iconic moments. Written by Howard Beck, a renowned journalist who’s been covering the NBA since 1997, the 220-page tome recounts accolades from both on and off the court. The rubber basketball-like cover makes this a perfect centerpiece for an avid basketball fan’s coffee table.
Price Range: $60-$120
Where To Buy: thebrandseen.com and store.nba.com
Seen has released an NBA collection with Stadium Essentials and 47. The previously sold-out ‘Sorry I Was Hooping’ graphics are back, now sporting logos and colors of five of your favorite teams. You can buy it from the brand’s webstore or at NBA arenas across the country.
Price Range: $30-$40
Where To Buy: godschillin.com
Matt Botvin has a small but loyal following for his cheeky T-shirt designs. His new release marks the start of the NBA season, mainly repping the Boston Celtics. The Y2K-style graphics are equal parts cool and funny, so if you want a tee that’s a conversation starter, choose from one of these.
An anime crossover for the NBA, you can now dress characters from Kuroko’s Basketball in your favorite team gear on Street Rivals, the anime’s mobile game counterpart. From the Chicago Bulls to the LA Lakers, there are 30 teams you can choose from.
Price Range: TBD
Where To Buy: In-stores only
Lids unveiled an NBA New Era caps collection exclusively available in stores. Standouts from the drop include the herringbone tweed 59FIFTY, which has a suede visor, and a corduroy cap that comes in two colorways: dark green and wheat.
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