The Whitaker Group Launches 38a Apparel

The Whitaker Group is expanding its creative horizons with the launch of 38a Apparel, a new fashion initiative rooted in storytelling, culture, and identity. The debut release—38a Denim Shorts—arrived May 23, available online at socialstatuspgh.com and in all Social Status retail locations.

38a marks a significant evolution for The Whitaker Group, transitioning from retail innovator to an apparel creator with a clear cultural mission. Designed as a wearable tribute to Black history and creativity, the new label places narrative at the core of each garment.

Leading the charge, the 38a Denim Shorts are raw, expressive, and versatile.

The brand’s first campaign, titled Summer Water Day, reflects this philosophy through visuals filled with community, movement, and joy.

With this launch, The Whitaker Group reinforces its position at the intersection of style, storytelling, and social relevance.

To explore the collection and follow upcoming drops and events, visit socialstatuspgh.com.