Tyler, the Creator Stars in Bottega Veneta ‘Craft Is Our …

Tyler, the Creator is one of the faces of Bottega Veneta’s new Craft Is Our Language campaign, launching today.

Photographed and directed by Jack Davison, the campaign, per press notes, is designed to commemorate the 50th anniversary of the brand’s signature Intrecciato leather weave.

The campaign, choreographed by Lenio Kaklea, also features the following Jack Antonoff, Dario Argento, Edward Buchanan, Barbara Chase-Riboud, Neneh Cherry, Dave Free, Lauren Hutton, I.N, Troy Kotsur, Vicky Krieps, Terrance Lau, Rie Miyazawa, Julianne Moore, Lorenzo Musetti, Shu Qi, Zadie Smith, Thanaerng, and Lorenzo Viotti.

In September, the campaign will be further expanded with the release of a book. Readers will be given a “dictionary” of gestures Bottega Veneta believes serve as the underlying language of the brand.

For Tyler, the inclusion in the latest from Bottega Veneta comes at a particularly opportune time. Just Thursday (May 29), Complex quoted from a Converse-shared conversation in which Tyler underscored the inarguable importance of maintaining a sense of delusion as an artist. Meanwhile, Tyler’s Chromakopia tour is soon set to return to the U.S.

In June, Tyler and Converse are rolling out the 1908: Archives collection. As its name implies, the latest Tyler and Converse drop focuses on silhouettes from deep into the latter’s back catalog, namely the Coach Jogger and the Naut-1.

“To make stuff, you gotta be delusional,” Tyler told fans at a recent London event in tandem with the Converse release. “And when you’re delusional, you need people around you that trust you.”

Delusion is indeed a superpower. Tap in.