For more cologne deals—including a discount on Terre d’Hermès—start here. For every other worthwhile bargain we’ve found, check our ongoing master list of the best Prime Day Deals so far.
Scents can be incredibly evocative, a power I was reminded of firsthand on a trip to Australia not too long ago. I lived in the Sydney suburb of Manly as a child (the irony isn’t lost on me), but I hadn’t visited the country for a good few decades. The moment I stepped onto the beach at Manly Bay as an adult, though, I experienced an incredible surge of memory. It wasn’t triggered, as you might expect, by the sight of the beach on which I once toddled, but by the smell of the Southern Pacific Ocean mingling with the brittle, sun-beaten Norfolk Pines surrounding the bay. It was powerful, surreal, and not a little emotional.
The same rush also hits me whenever I wear certain colognes. The original Polo Ralph Lauren formulation, for example, brings back memories of my dad’s perfectly ordered sock drawer, where he hid his bottle from my prying teenage hands. L’eau d’Issey by Issey Miyake brings to mind my awkward university years, when I subsisted on a diet of Granny Smith apples and Campo Viejo (but smelled great doing it).
The classic Terre d’Hermès by Hermès, though, reminds me of moving to London and getting a job at a magazine—the first moment I truly felt en route to becoming an actual, real life grown-up. It’s the latter, a scent that folks have worn and loved for years, which we’re spotlighting today—not only because it’s marked down nearly 50 percent on Amazon, but because even at full price, it’s one of the best bang-for-your-buck scents on the market.
Terre d’Hermès was created by master perfumer Jean-Claude Ellena in 2006. It was a near-instant hit for the vaunted Parisian house, which up until that point had focused almost exclusively on women’s fragrances. To this day, its intense-but-balanced mix of orange, pepper, cedar, and vetiver remains unflinchingly modern, and its reliable, masculine scent makes it a worthy addition to your arsenal. Again, it’s massively on sale right now—nearly half-off—which makes it an even more attractive pick if you’re looking for an instant value-add to your bedside table.
When I picked up a bottle recently, it smelled as good as I remembered—moodily earthy and perkily citric, instantly flicking my nostrils with the zing of hopeful youth. It’s sophisticated yet simple, timeless yet complex, and, unlike so many of the other scents that defined my adolescence (or, uh, me), it’s aged incredibly well.
It’s also far more affordable than most of its counterparts in the designer cologne space, and, in my opinion, the better option for it.
This story originally appeared on British GQ.
Prime Day Cologne Deals FAQ
What are the best cologne brands on Amazon?
Amazon stocks plenty of heavy-hitters—Gucci, Prada, Ralph Lauren—as well as a few newer names that may catch you by surprise. Just steer clear of third-party sellers when you can, and stick to Amazon or the brand’s official storefront. Before you buy, it’s worth skimming reviews on Fragrantica for a second opinion from folks who know their way around a bottle.
Do I need to be a Prime member to shop Amazon Prime Day?
Bad news on that front: You definitely need a Prime membership to avail yourself of the deals. (They get us all in the end, huh?) If you made it this far without signing up 1) Kudos! 2) Where do you panic-order your toilet paper? 3) You’ll probably be okay without a membership going forward. If you’re desperate to get in on the Prime Day cologne deals, you can sign up for a 30-day free trial here.
How long do the deals last?
For as long as we can remember, Prime Day has been a two-day event. Not this year. In 2025, you’ll have four full days to shop the breadth of Amazon’s discounts, which begin the morning of July 8 and end the evening of July 11.
Do Prime Day deals change each day?
Yes, Prime Day deals definitely change each day, sometimes even by the hour. Amazon rotates in new discounts across all categories (tech, clothing, home, you name it), so what’s here today might be gone tomorrow. Some deals only last 24 hours, and others sell out even faster. If you see something you like, it’s probably smart to grab it before it’s gone.
Read the full article here