The Best Early Prime Day Deals Are Here, Whether You’re Ready or Not

It’s that time of the year—when the house that Bezos built cranks up the algorithmic engines of capitalism and reminds you that budgeting is a theoretical exercise. Another Prime Day is nearly upon us, and while Amazon hasn’t dropped the exact dates for its annual sale bonanza, we’re betting that, per usual, the event will kick off some time in mid-July.

Of course, that hasn’t stopped a handful of early Prime Day deals from slipping through the cracks. So to help you get a jump on the literal hundreds of millions of deals that will be cropping up, we went ahead and rounded up the best ones to shop right now and laid out everything you might wanna know before the real madness begins. We’ll be updating this story as more deals drop and more information comes in.

The Best Early Prime Day Deals to Shop Now

• The Original Blue Jean: Levi’s 501 Original Fit Jeans, $80 $56 (30% off)
• The OG Fragrance: Ralph Lauren Polo Black Eau De Toilette, $110 $83 (25% off)
• The Rolls Royce of Shavers: Braun Series 9 Pro 9477cc, $380 $270 (29% off)
• The Body Weed Whacker: Meridian The Trimmer Original, $50 $35 (30% off)
• The Privacy Shield Headphones: Beats Studio Pro, $350 $170 (51% off)
• The My Little Helper: Eufy Robot Vacuum Omni C20 Robot Vacuum, $700 $400 (43% off)
• The High-Tech Sunnies: Ray-Ban Meta Sunglasses, $299 $239 (20% off)
• The Personal Fitness Tracker: Fitbit Charge 6 Fitness Tracker, $160 $120 (25% off)
• The Perennial Favorite Fragrance: Armani Beauty Acqua di Giò, $120 $84 (30% off)
• The Shave-Everywhere Shaver: Manscaped The Lawn Mower 5.0, $110 $93 (15% off)
• The Yee-Haw Boot: Ariat Broncy Western Boot, $500 $350 (30% off)
• The Always-in-Style Jacket: Levi’s Men’s Trucker Jacket, $90 $63 (30% off)

What is Amazon Prime Day?

Amazon Prime Day is the retailer’s annual blowout sale. It typically happens across two days in the summer, and features deals across every category you can imagine, from menswear basics and home goods, to kitchen appliances and electronics. The deals rival that of Black Friday and Cyber Monday, and access to Prime Day is perhaps the best perks of having a Prime membership.

What are the best things to buy on Prime Day?

After years of covering Prime Day, our best piece of advice is this: focus on the items you’ve already had your eye on. With so many deals coming at you at once, it’s easy to get sidetracked and start filling your cart with things you never planned to buy. The smartest approach is to stay the course and keep the ol’ noggin clear of impulse buys.

Historically, Amazon-branded products see the biggest discounts. That includes smart home devices like Echo speakers and Ring doorbells; streaming devices like Fire TV sticks; and everyday tech like Kindles and Eero mesh Wi-Fi systems. Generally speaking, if you’ve been meaning to upgrade your tech setup, now’s the time to do it. Think Apple devices, headphones, smart speakers—Prime Day tends to deliver solid value in that department.

On the men’s clothing front, the best deals usually land on everyday staples. It’s a good moment to restock on essentials like underwear, socks, and workout basics. You’ll also find solid grooming deals, especially on multi-groomers and electric razors from some of our favorite house-tested brands like Philips Norelco and Braun.