Last Updated 7/10/2025 at 12:10 p.m. ET: The best Amazon Prime Day deals under $100 aren’t just filler in 2025—they’re the everyday essentials, closet upgrades, and just-for-fun buys that add up fast and won’t wreck your budget. Sure, Prime Day’s great for scoring a new TV or laptop, but it’s also a golden opportunity to stock up on the stuff you actually need. Underwear? On sale. Household goods? Discounted. Razors? You bet.

We could go on and on, but there’s no way we could scroll everything that’s on sale. To get you started, we laid out some favorites, but the heavy lifting is up to you. Trust us, though, it’s worth it.

Looking for more? If you’re trying to level up your wardrobe, our guide to the best Prime Day clothing deals is the move. Then head to our massive list of the best Prime Day deals for everything else worth scooping up.

Featured in this article
Classic Boxer Briefs (3-Pack)
The Shut-the-Front Door Undies Deal

Calvin Klein Cotton Stretch Boxer Briefs (3-Pack)

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The Ultra-Affordable Groom-and-Go MVP

Philips Norelco OneBlade 360

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Our Favorite Prime Day Deals Under $100

In This Guide

Clothing & Accessory Deals Under $100

Calvin Klein

Cotton Stretch Boxer Briefs (3-Pack)

Our pick for the best underwear to buy in the bulk, Calvin Klein’s stretch briefs are as classic as they get. And there is literally no better time to stock up on them than Prime Day.

Levi’s

501 Original Fit Jeans

You only need three things to be stylish: a good white T-shirt, a nice pair of shoes, and the one and only original blue jean. This is a great deal if you’re looking to re-up on a new pair.

Adidas

Essentials Warm-Up 3-Stripes Track Top

Ted Lasso will never return (or will it?), but you can bask in this football-approved kit and keep the ball moving.

Adidas

3-Stripes Tricot Opem Hem Track Pants

Fulfill your lifelong dream of becoming the swaggy track coach, all from the comfort of your couch.

Hanes

BeefyT T-shirt (2-Pack)

Undoubtedly one of the best value tees for your money, Hanes’ BeefyT has been going strong for decades thanks to its substantial weight, seamless construction, and great fit.

Under Armour

UA Performance Cotton Boxerjock (3-Pack)

Good underwear for working out is crucial to having a good time in the gym and improving athletic performance. Looking for more options? we’ve got you covered.

Hanes

Cotton Tank Undershirts (6-Pack)

These Hanes ribbed cotton tanks are lightweight, moisture-wicking, and come in a budget-friendly multi-pack. Great as undershirts—or solo when the heat makes anything more feel downright unreasonable.

Levi’s

569 Loose Straight Denim Shorts

Tis the summer of baggy denim shorts and there are few out there offering as much as Levi’s does. This 569 cut is very roomy and comes in a gang of great washes.

Colortone

Spider Tie Dye T-Shirt

Add some zest to your everyday basics with this hand-dyed tie-dye T-shirt. At nearly 40% off, we recommend stocking up on your favorite colors.

Wrangler

13MWZ Cowboy Cut Original Fit Jeans

The Wrangler 13MWZ is the real-deal cowboy jean, cut straight from the rodeo circuit and tough enough to ride fence all day. High rise, zero stretch, full yee-haw energy.

Havaianas

Flip Flops

Buying into fashion’s flip-flop propaganda? There’s a pair for every persuasion—including these classic rubber Havaianas. Lightweight, durable, and priced to sell, they’re an option that always makes sense.

New Balance

997 Sneakers

Every generation has its New Balance and for the hip Millennial crowd, it’s the 997.

Lands’ End

Open Top Canvas Tote Bag

The Lands’ End Open Canvas Tote looks a lot like a certain iconic bag (coughs L.L. Bean) and honestly, it does the trick. Sturdy, roomy, and ready for beach days, errands, or laundry hauls.

Columbia

Brewha II Short

The Brewha II Short nails the vintage vibe with a relaxed fit, washed cotton fabric, and old-school cargo pockets. It’s like your favorite ’90s pair, but built better.

Casio

MW240-1BV Easy to Read Analog Display Quartz Watch

Inspired by vintage army watches, Casio’s rugged ticker features a lightweight yet durable webbed strap, vintage black dial, 24-hour display, and subtle glow-in-the-dark hands.

Timex

Waterbury Classic Chrono Watch

The Waterbury nails the dress watch basics: clean dial, leather strap, and just enough vintage flair. At 40mm, it’s an easy fit on most wrists—and a no-brainer if you want sharp looks without the splurge.

Red Kap

Ripstop Crew Shirt

Hard work is good for you, not only for work ethic but for personal style. Case in point—Red Kap’s very non-fashion (but very fashion) work shirt.

Cole Haan

Pinch Penny Loafer

It’s nigh impossible to flub an outfit with a pair of penny loafers, especially when these Cole Haan joints exist. And for this price on Prime Day? That’s what we call pinching pennies.

Champion

Reverse Weave Hoodie

From streetwear obsessives to schlubby-stylish celebs to everyday dudes, the iconic Reverse Weave hoodie will forever be a top tier sweatshirt. The hearty cotton-blend fabric and classic cut come together in a way that countless brands are still trying beat.

Champion

Powerblend Open-Bottom Sweatpants

Among our favorite sweatpants ever, GQ senior commerce editor Avidan Grossman notes: “Champion is the first name in high-quality, low-cost sweats.”

Timex

Expedition Scout 40mm Watch

Inspired by vintage army watches, this rugged ticker features a lightweight yet durable webbed strap, vintage white dial, 24-hour display, and subtle glow-in-the-dark hands.

Gildan

Men’s Crew T-Shirts

Pro Tip: Snipping the bottom two inches off these suckers turns them into elite cropped workout tees.

Chaco

Z/1 Classic Sandal

The cool crunchy sandals you’ve seen on your avid hiking friends and in extremely stylish Japanese fashion circles.

Adidas

Victory Bucket Hat

Oasis bros, your time is now.

Tech Deals Under $100

Apple

EarPods USB-C

Analog earbuds will never die. At least as long as Lily Rose Depp and Co. keep wearing them when they get photographed by the paps.

OtterBox

Commuter Series Case

You’ve done this whole no-phone-case thing for a while, and your beat-up device shows. Please, do yourself a favor and wrap your precious phone in a case that’ll protect it from drops and dings so you can use it for as long as possible.

Anker

MagGo UFO 3-in-1 Charger

This super-compact charger lets you charge three devices simultaneously, perfect for travel so you don’t have to bring a million different cables with you on your trek.

Apple

Magic Mouse

If you use a Mac at home (or anywhere, really), you need an Apple Magic Mouse. It rolls smoothly, has a clean look, and offers great battery life.

Marshall

Emberton II Portable Bluetooth Speaker

The Marshall Emberton II pairs rich, full sound with the brand’s signature retro styling—textured grill, brass accents, the whole amp-inspired package.

Ultimate Ears

Wonderboom 4

The Wonderboom 4 packs big, punchy sound into a pint-sized, waterproof shell that floats. It’s dustproof, drop-proof, and built for park hangs, pool days, or wherever your summer takes you. Solid battery life, easy pairing, and surprisingly rich bass for something this small.

Amazon

Fire HD 10 Tablet

The new Fire HD 10 is lighter, faster, and 25% more powerful, with a sharper 1080p screen and upgraded camera. If you’re deep in the Amazon ecosystem—Prime Video, Alexa, Kindle—this is the tablet to get. Solid performance for under $100 is just a bonus.

Amazon

Kindle

The latest Kindle does exactly what you want it to: it holds a thousand books, weighs less than a paperback, and goes weeks on a single charge. The crisp display reads like real paper, even in direct sun, meaning beach read season is officially on.

Roku

Ultra 2024 Streaming Stick

If you prefer to spend your free time cruising through Roku City, this is the smart TV box for you. It has Dolby Vision & Atmos, streams in 4K, and a rechargable remote (no more frantic searching for AAA batteries).

Beats

Solo 4 Wireless Headphones

Beats has laid claim to the mid-range headphones space, and we don’t mind at all. These on-ear cans hit the market in May 2024, and they’ve never been priced this low until now. Despite the low price tag, they offer clear sound and an impressive 50 hours of battery life.

Anker

MagGo Power Bank Ultra-Slim 10K

Anker’s MagGo Power Bank packs 10,000mAh into a sleek, pocket-friendly frame. It magnetically snaps to your phone, charges fast, and can power up an iPhone more than twice. A clutch travel companion.

JBL

Go 3 Portable Mini Bluetooth Speaker

The JBL Go 3 is tiny but tough, with a rugged build that shrugs off water, dust, and drops. Despite its size, it pumps out crisp, punchy sound that’s way bigger than you’d expect.

Gaiatop

Portable Hand Held Fan

Sometimes old tech is the best tech. The Gaiatop handheld fan is simple, rechargeable, and surprisingly powerful—a total godsend during heat waves, stuffy commutes, or long days under the sun.

Apple

AirTag 4-Pack

Don’t lose your luggage when you head on vacation this summer. A four-pack of AirTags is never a bad idea, so strap one on your suitcase, your golf clubs, your dog, or your kid and travel in peace.

Luggage Deals Under $100

Jansport

Cool Backpack, with 15-inch Laptop Sleeve

It’s in the name, people—this Cool Backpack from JanSport is an undeniable classic, with dual compartments and a 15-inch laptop sleeve. Plus, the rugged suede bottom won’t wear out for years.

Eddie Bauer

Stowaway Packable Duffel Bag

With a 45L capacity and water-resistant outer, this is exactly what you need for camping, work trips, and everything in-between.

Samsonite

20-Inch Hardside Luggage

You can’t go wrong with the classics. Samsonite’s 20-inch hardside luggage is lightweight, durable, and sized to carry on. Smooth wheels, a tough shell, and decades of travel cred to back it up.

Amazon Basics

30″ Hardside Large Checked Luggage

Will it be the fanciest bag on the carousel? Negative. Will it get the job done for less? Absolutely.

Halfday

Convertible Garment Duffel Bag 45L

A garment bag is a must-have for any well-traveled man, and having one that converts into a duffel is even better. This one is big enough for a suit and a full weekend’s worth of clothes.

The North Face

Borealis Laptop Backpack

The North Face Borealis Backpack is built for daily hauls, with a padded laptop sleeve, tons of compartments, and seriously comfy straps. Great for commuting, class, or weekend hikes.

Grooming Deals Under $100

Crest

3D Whitestrips

Whiter teeth are just a click away for Prime members. Not only have these strips earned our stamp of approval, but they have more than 85K reviews with a 4.6-star average rating.

Philips Sonicare

4100 Rechargeable Electric Toothbrush

The Philips Sonicare 4100 is one of the better toothbrushes we’ve tested—simple, effective, and surprisingly powerful. It skips the extra modes and smart features of pricier models, but cleans just as well for way less. A no-brainer upgrade.

Laneige

Water Sleeping Mask

Laneige’s Water Sleep Mask is a Korean-style overnight treatment that hydrates like a heavyweight. Best for dry, tired, or travel-worn skin—and perfect if you want to wake up looking like you actually slept.

CeraVe

Foaming Facial Cleanser

Cerave’s Foaming Facial Cleanser is a low-key staple—gentle, effective, and used by plenty of people on the GQ staff. It cleans without stripping and plays nice with oily or combo skin.

Philips Norelco

Multigroom Series 9000 (21-Piece Grooming Kit)

This premium trimmer has an attachment for every length, self-sharpening blades, and adjusts its power settings to your beard hundreds of times per second.

Philips Norelco

OneBlade 360

We test shavers all year, and the OneBlade 360 is one of our favorites. It trims, edges, and shaves without irritation, handles tough angles easily, and it’s compact enough to toss in a dopp kit without thinking twice.

Polo Ralph Lauren

Polo Green Eau De Toilette

Polo Ralph Lauren Green was one of the brand’s first fragrances—and the one that really started it all. With pine, leather, tobacco, and patchouli, it’s a bold, woodsy classic that still hits.

Hermès

Terre D’Hermes Eau Intense Vetiver Eau De Parfum

Even sans discount, it’s hard to resist the allure of Terre D’Hermes, a landmark scent blessed by the first name in age-old French craftsmanship. It’s one of our favorite colognes, because it’s a reliable, invigorating, and head-turning masculine scent that’s perfect for all scenarios and seasons.

Calvin Klein

CK One Eau de Toilette

CK One, the now-canonical ‘90s-era unisex scent, was always going to be a hit. Its remarkable run—and endlessly huffable mix of musk, lemon, and jasmine—has spawned a generation of copycats, but the original formula still sets the standard.

Kiehl’s

Creme de Corps Body Lotion

Stock up on this body lotion that makes your skin sinfully smooth. An all-time Kiehl’s classic, it uses a combination of squalane, cocoa butter, and shea butter.

Caldera + Lab

The Good

The thing about antioxidant face serums is that they rock—but they’re usually too expensive. Not today, though!

MANSCAPED

The Lawn Mower 3.0

Despite the tongue-in-cheek branding, this groin and body hair trimmer is one of the best in the game.

Olaplex

No. 5 Bond Maintenance Conditioner

I use this stuff every day, and though it’s unreal for strengthening hair, I really love it for the sweet smell.

Jack Black

Double Duty Face Moisturizer SPF 20 Sunscreen

Jack Black is one of the best names in affordable men’s grooming, and this dual-purpose moisturizer is no exception.

Home & Kitchen Deals Under $100

Casper

Original Sleep Pillow

Casper’s Original Sleep Pillow is one of the best around thanks to its plush-but-supportive fill that keeps its shape night after night. If you’re tossing, turning, or waking up with neck pain, this is your upgrade—and it’s a great deal right now.

Amazon Basics

Slim Velvet Non-Slip Hangers

These velvet hangers won’t revolutionize your life—but they will stop your clothes from sliding into a sad pile on the floor. They’re slim, grippy, and make your closet look like you have your act together.

Ring

Ring Battery Doorbell

Porch pirates, begone.

Hoover

PowerDash Pet Compact Carpet Cleaner Machine

Built like a vacuum cleaner, this carpet savior makes it easy to clean up after a puppy that’s struggling with its potty training.

Bissell

Little Green Machine Carpet Cleaner

The Bissell Little Green lives up to the hype—and the name. It’s compact, powerful, and freakishly good at erasing mystery stains from rugs, car seats, and couches. A thousand TikTokers can’t be wrong (kidding, they’re wrong all the time, but not about this.)

Levoit

Air Core 200S Smart Air Purifier

The Levoit Core 200S is a compact, app-controlled air purifier that quietly scrubs out dust, dander, and whatever died in your gym bag. Great for bedrooms, small apartments, or anywhere foul odors go to lurk.

Premier Protein

30g Protein Shakes (Pack of 12)

Now’s the time to stock up on gains, people.

Coleman

316 Series Insulated Portable Cooler

Here’s your chance to upgrade from that flimsy styrofoam cooler you panic-bought at the grocery store earlier in the summer—this one even has wheels—and for under $100, too.

Fitness & Wellness Deals Under $100

Oofos

Sport Recovery Slide

You haven’t lived until you’ve slipped these uber-comfortable shoes on after a particularly nasty leg day. Circulation City, Population: You.

Ghost

Whey Protein Powder

This is the whey, brother.

Gymreapers

Weightlifting Belt

Is this the best weightlifting belt in the game? No—however, it’s a great starting point to see if you like the feeling of leather belts, with an entry-level price point to match.

Harbinger

Red Line 18-Inch Weightlifting Wrist Wraps

Want a bigger bench? That’s rhetorical—of course you do. Wrap your wrists up (tight) with these, and watch your numbers jump up. They’re not gonna put a plate on your max, but they’ll help.

Gorilla Mind

Gorilla Mode Preworkout

With even more pump agents than the Base version, this is our number-one pick for the best pre-workout in the game.

Optimum Nutrition

Gold Standard 100% Whey Protein Powder

ON’s Gold Standard protein is, as luck would have it, the gold standard of whey supplements. It’s our number one pick after having tested a ton of them, too.

Fitbit

Inspire 3

The Fitbit Inspire 3 is a great entry-level tracker for anyone focused on steps, sleep, and general wellness. It’s not at its lowest price ever, but it’s still a solid deal on a slim, reliable daily companion.

Amazon Basics

Jump Rope

You don’t need any fancy equipment to get a serious sweat in with this affordable jump rope.

Helimix

Vortex Blender Shaker

Whether it’s protein powder, creatine, or ambiguous gym liquid, this shaker bottle is perfect for all of your supps.

Animal

Creatine Tablets

Creatine is one of the most extensively researched supplements in the world, with evidence suggesting that it benefits a range of areas, including muscle growth, energy, and brain function. These tablets are a great introduction to the supplement if you’ve never used it before.

TriggerPoint

Grid 1.0 Foam Roller

The TriggerPoint Grid 1.0 is a recovery essential—firm, textured, and compact enough to stash anywhere. It helps loosen tight muscles, boost circulation, and speed up recovery after workouts. Your future legs will thank you.

Renpho

Neck and Shoulder Massager

Yes, the Renpho neck and shoulder massager looks absolutely unhinged. But once you slip your arms in and let those heated nodes go to work? You’ll stop caring. It works, it feels great, and it’s on sale.

Amazon Basics

1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap

Downward dog for pennies on the dollar.

CAP Barbell

Flat Weight Bench

No home gym is complete without a bench.

ZELUS

12-Pound Weight Vest

Ruck it, we ball.

FITGIRL

Ankle Strap for Cable Exercise Machines

Glute kickbacks are for the people!


Prime Day FAQ

What is Amazon Prime Day?

Amazon Prime Day is the retailer’s annual blowout sale. It typically happens across two days in the summer, but this year, it’ll last four days, between July 8 and 11. and features deals across every category you can imagine, from menswear basics and home goods, to kitchen appliances and electronics. The deals rival that of Black Friday and Cyber Monday, and access to Prime Day is perhaps the best perks of having a Prime membership.

How long do the deals last?

In the past, Prime Day started on a Tuesday and ended at midnight the day after (with a handful of straggler deals staying live even after that), but this year, it’ll start Tuesday, July 8, and end on Friday, July 11. Deals are released throughout the day, including Lightning Deals, which run only for a limited time or until stock sells out. In addition to many deals rolling over into day two, expect a new set of deals to land every day until the event wraps up.

Do Prime Day deals change each day?

Yep, Prime Day deals definitely change each day, and sometimes even by the hour. Amazon rotates in new discounts each day across all categories (tech, clothing, home, you name it), so what’s here today might be gone tomorrow. Some deals only last 24 hours, and others sell out with a quickness. If you see something you like, it’s probably smart to grab it before it’s gone.

Are things actually cheaper on Prime Day?

A lot of things are cheaper on Prime Day—some at their lowest price all year, and a few at their lowest ever. But not every deal’s a no-brainer. Some discounts are minor, and occasionally, something was cheaper earlier in the year. To double-check, try CamelCamelCamel. It’s a price-tracking site that shows an item’s full Amazon price history, so you can see if today’s deal is actually a deal—or just looks like one.

Do you need to be a Prime member to shop Amazon Prime Day?

Amazon Prime Day is reserved only for Prime members. In addition to free two-day shipping and same-day delivery, access to the two-day event is perhaps the best benefit of a Prime membership.

Word to the wise: If you’re not yet a Prime member, you can sign up for a free 30-day trial, which will give you access to the event. After Prime Day, there’s nothing stopping you from canceling your membership.

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