Last Updated 7/10/2025 at 12:10 p.m. ET: The best Amazon Prime Day deals under $100 aren’t just filler in 2025—they’re the everyday essentials, closet upgrades, and just-for-fun buys that add up fast and won’t wreck your budget. Sure, Prime Day’s great for scoring a new TV or laptop, but it’s also a golden opportunity to stock up on the stuff you actually need. Underwear? On sale. Household goods? Discounted. Razors? You bet.
We could go on and on, but there’s no way we could scroll everything that’s on sale. To get you started, we laid out some favorites, but the heavy lifting is up to you. Trust us, though, it’s worth it.
Looking for more? If you’re trying to level up your wardrobe, our guide to the best Prime Day clothing deals is the move. Then head to our massive list of the best Prime Day deals for everything else worth scooping up.
Featured in this article
The Shut-the-Front Door Undies Deal
Calvin Klein Cotton Stretch Boxer Briefs (3-Pack)
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The Ultra-Affordable Groom-and-Go MVP
Philips Norelco OneBlade 360
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Our Favorite Prime Day Deals Under $100
In This Guide
Clothing & Accessory Deals Under $100
Calvin Klein
Cotton Stretch Boxer Briefs (3-Pack)
Our pick for the best underwear to buy in the bulk, Calvin Klein’s stretch briefs are as classic as they get. And there is literally no better time to stock up on them than Prime Day.
Levi’s
501 Original Fit Jeans
You only need three things to be stylish: a good white T-shirt, a nice pair of shoes, and the one and only original blue jean. This is a great deal if you’re looking to re-up on a new pair.
Adidas
Essentials Warm-Up 3-Stripes Track Top
Ted Lasso will never return (or will it?), but you can bask in this football-approved kit and keep the ball moving.
Adidas
3-Stripes Tricot Opem Hem Track Pants
Fulfill your lifelong dream of becoming the swaggy track coach, all from the comfort of your couch.
Hanes
BeefyT T-shirt (2-Pack)
Undoubtedly one of the best value tees for your money, Hanes’ BeefyT has been going strong for decades thanks to its substantial weight, seamless construction, and great fit.
Under Armour
UA Performance Cotton Boxerjock (3-Pack)
Good underwear for working out is crucial to having a good time in the gym and improving athletic performance. Looking for more options? we’ve got you covered.
Hanes
Cotton Tank Undershirts (6-Pack)
These Hanes ribbed cotton tanks are lightweight, moisture-wicking, and come in a budget-friendly multi-pack. Great as undershirts—or solo when the heat makes anything more feel downright unreasonable.
Levi’s
569 Loose Straight Denim Shorts
Tis the summer of baggy denim shorts and there are few out there offering as much as Levi’s does. This 569 cut is very roomy and comes in a gang of great washes.
Colortone
Spider Tie Dye T-Shirt
Add some zest to your everyday basics with this hand-dyed tie-dye T-shirt. At nearly 40% off, we recommend stocking up on your favorite colors.
Wrangler
13MWZ Cowboy Cut Original Fit Jeans
The Wrangler 13MWZ is the real-deal cowboy jean, cut straight from the rodeo circuit and tough enough to ride fence all day. High rise, zero stretch, full yee-haw energy.
Havaianas
Flip Flops
Buying into fashion’s flip-flop propaganda? There’s a pair for every persuasion—including these classic rubber Havaianas. Lightweight, durable, and priced to sell, they’re an option that always makes sense.
New Balance
997 Sneakers
Every generation has its New Balance and for the hip Millennial crowd, it’s the 997.
Lands’ End
Open Top Canvas Tote Bag
The Lands’ End Open Canvas Tote looks a lot like a certain iconic bag (coughs L.L. Bean) and honestly, it does the trick. Sturdy, roomy, and ready for beach days, errands, or laundry hauls.
Columbia
Brewha II Short
The Brewha II Short nails the vintage vibe with a relaxed fit, washed cotton fabric, and old-school cargo pockets. It’s like your favorite ’90s pair, but built better.
Casio
MW240-1BV Easy to Read Analog Display Quartz Watch
Inspired by vintage army watches, Casio’s rugged ticker features a lightweight yet durable webbed strap, vintage black dial, 24-hour display, and subtle glow-in-the-dark hands.
Timex
Waterbury Classic Chrono Watch
The Waterbury nails the dress watch basics: clean dial, leather strap, and just enough vintage flair. At 40mm, it’s an easy fit on most wrists—and a no-brainer if you want sharp looks without the splurge.
Red Kap
Ripstop Crew Shirt
Hard work is good for you, not only for work ethic but for personal style. Case in point—Red Kap’s very non-fashion (but very fashion) work shirt.
Cole Haan
Pinch Penny Loafer
It’s nigh impossible to flub an outfit with a pair of penny loafers, especially when these Cole Haan joints exist. And for this price on Prime Day? That’s what we call pinching pennies.
Champion
Reverse Weave Hoodie
From streetwear obsessives to schlubby-stylish celebs to everyday dudes, the iconic Reverse Weave hoodie will forever be a top tier sweatshirt. The hearty cotton-blend fabric and classic cut come together in a way that countless brands are still trying beat.
Champion
Powerblend Open-Bottom Sweatpants
Among our favorite sweatpants ever, GQ senior commerce editor Avidan Grossman notes: “Champion is the first name in high-quality, low-cost sweats.”
Timex
Expedition Scout 40mm Watch
Inspired by vintage army watches, this rugged ticker features a lightweight yet durable webbed strap, vintage white dial, 24-hour display, and subtle glow-in-the-dark hands.
Gildan
Men’s Crew T-Shirts
Pro Tip: Snipping the bottom two inches off these suckers turns them into elite cropped workout tees.
Chaco
Z/1 Classic Sandal
The cool crunchy sandals you’ve seen on your avid hiking friends and in extremely stylish Japanese fashion circles.
Adidas
Victory Bucket Hat
Oasis bros, your time is now.
Tech Deals Under $100
Apple
EarPods USB-C
Analog earbuds will never die. At least as long as Lily Rose Depp and Co. keep wearing them when they get photographed by the paps.
OtterBox
Commuter Series Case
You’ve done this whole no-phone-case thing for a while, and your beat-up device shows. Please, do yourself a favor and wrap your precious phone in a case that’ll protect it from drops and dings so you can use it for as long as possible.
Anker
MagGo UFO 3-in-1 Charger
This super-compact charger lets you charge three devices simultaneously, perfect for travel so you don’t have to bring a million different cables with you on your trek.
Apple
Magic Mouse
If you use a Mac at home (or anywhere, really), you need an Apple Magic Mouse. It rolls smoothly, has a clean look, and offers great battery life.
Marshall
Emberton II Portable Bluetooth Speaker
The Marshall Emberton II pairs rich, full sound with the brand’s signature retro styling—textured grill, brass accents, the whole amp-inspired package.
Ultimate Ears
Wonderboom 4
The Wonderboom 4 packs big, punchy sound into a pint-sized, waterproof shell that floats. It’s dustproof, drop-proof, and built for park hangs, pool days, or wherever your summer takes you. Solid battery life, easy pairing, and surprisingly rich bass for something this small.
Amazon
Fire HD 10 Tablet
The new Fire HD 10 is lighter, faster, and 25% more powerful, with a sharper 1080p screen and upgraded camera. If you’re deep in the Amazon ecosystem—Prime Video, Alexa, Kindle—this is the tablet to get. Solid performance for under $100 is just a bonus.
Amazon
Kindle
The latest Kindle does exactly what you want it to: it holds a thousand books, weighs less than a paperback, and goes weeks on a single charge. The crisp display reads like real paper, even in direct sun, meaning beach read season is officially on.
Roku
Ultra 2024 Streaming Stick
If you prefer to spend your free time cruising through Roku City, this is the smart TV box for you. It has Dolby Vision & Atmos, streams in 4K, and a rechargable remote (no more frantic searching for AAA batteries).
Beats
Solo 4 Wireless Headphones
Beats has laid claim to the mid-range headphones space, and we don’t mind at all. These on-ear cans hit the market in May 2024, and they’ve never been priced this low until now. Despite the low price tag, they offer clear sound and an impressive 50 hours of battery life.
Anker
MagGo Power Bank Ultra-Slim 10K
Anker’s MagGo Power Bank packs 10,000mAh into a sleek, pocket-friendly frame. It magnetically snaps to your phone, charges fast, and can power up an iPhone more than twice. A clutch travel companion.
JBL
Go 3 Portable Mini Bluetooth Speaker
The JBL Go 3 is tiny but tough, with a rugged build that shrugs off water, dust, and drops. Despite its size, it pumps out crisp, punchy sound that’s way bigger than you’d expect.
Gaiatop
Portable Hand Held Fan
Sometimes old tech is the best tech. The Gaiatop handheld fan is simple, rechargeable, and surprisingly powerful—a total godsend during heat waves, stuffy commutes, or long days under the sun.
Apple
AirTag 4-Pack
Don’t lose your luggage when you head on vacation this summer. A four-pack of AirTags is never a bad idea, so strap one on your suitcase, your golf clubs, your dog, or your kid and travel in peace.
Luggage Deals Under $100
Jansport
Cool Backpack, with 15-inch Laptop Sleeve
It’s in the name, people—this Cool Backpack from JanSport is an undeniable classic, with dual compartments and a 15-inch laptop sleeve. Plus, the rugged suede bottom won’t wear out for years.
Eddie Bauer
Stowaway Packable Duffel Bag
With a 45L capacity and water-resistant outer, this is exactly what you need for camping, work trips, and everything in-between.
Samsonite
20-Inch Hardside Luggage
You can’t go wrong with the classics. Samsonite’s 20-inch hardside luggage is lightweight, durable, and sized to carry on. Smooth wheels, a tough shell, and decades of travel cred to back it up.
Amazon Basics
30″ Hardside Large Checked Luggage
Will it be the fanciest bag on the carousel? Negative. Will it get the job done for less? Absolutely.
Halfday
Convertible Garment Duffel Bag 45L
A garment bag is a must-have for any well-traveled man, and having one that converts into a duffel is even better. This one is big enough for a suit and a full weekend’s worth of clothes.
The North Face
Borealis Laptop Backpack
The North Face Borealis Backpack is built for daily hauls, with a padded laptop sleeve, tons of compartments, and seriously comfy straps. Great for commuting, class, or weekend hikes.
Grooming Deals Under $100
Crest
3D Whitestrips
Whiter teeth are just a click away for Prime members. Not only have these strips earned our stamp of approval, but they have more than 85K reviews with a 4.6-star average rating.
Philips Sonicare
4100 Rechargeable Electric Toothbrush
The Philips Sonicare 4100 is one of the better toothbrushes we’ve tested—simple, effective, and surprisingly powerful. It skips the extra modes and smart features of pricier models, but cleans just as well for way less. A no-brainer upgrade.
Laneige
Water Sleeping Mask
Laneige’s Water Sleep Mask is a Korean-style overnight treatment that hydrates like a heavyweight. Best for dry, tired, or travel-worn skin—and perfect if you want to wake up looking like you actually slept.
CeraVe
Foaming Facial Cleanser
Cerave’s Foaming Facial Cleanser is a low-key staple—gentle, effective, and used by plenty of people on the GQ staff. It cleans without stripping and plays nice with oily or combo skin.
Philips Norelco
Multigroom Series 9000 (21-Piece Grooming Kit)
This premium trimmer has an attachment for every length, self-sharpening blades, and adjusts its power settings to your beard hundreds of times per second.
Philips Norelco
OneBlade 360
We test shavers all year, and the OneBlade 360 is one of our favorites. It trims, edges, and shaves without irritation, handles tough angles easily, and it’s compact enough to toss in a dopp kit without thinking twice.
Polo Ralph Lauren
Polo Green Eau De Toilette
Polo Ralph Lauren Green was one of the brand’s first fragrances—and the one that really started it all. With pine, leather, tobacco, and patchouli, it’s a bold, woodsy classic that still hits.
Hermès
Terre D’Hermes Eau Intense Vetiver Eau De Parfum
Even sans discount, it’s hard to resist the allure of Terre D’Hermes, a landmark scent blessed by the first name in age-old French craftsmanship. It’s one of our favorite colognes, because it’s a reliable, invigorating, and head-turning masculine scent that’s perfect for all scenarios and seasons.
Calvin Klein
CK One Eau de Toilette
CK One, the now-canonical ‘90s-era unisex scent, was always going to be a hit. Its remarkable run—and endlessly huffable mix of musk, lemon, and jasmine—has spawned a generation of copycats, but the original formula still sets the standard.
Kiehl’s
Creme de Corps Body Lotion
Stock up on this body lotion that makes your skin sinfully smooth. An all-time Kiehl’s classic, it uses a combination of squalane, cocoa butter, and shea butter.
Caldera + Lab
The Good
The thing about antioxidant face serums is that they rock—but they’re usually too expensive. Not today, though!
MANSCAPED
The Lawn Mower 3.0
Despite the tongue-in-cheek branding, this groin and body hair trimmer is one of the best in the game.
Olaplex
No. 5 Bond Maintenance Conditioner
I use this stuff every day, and though it’s unreal for strengthening hair, I really love it for the sweet smell.
Jack Black
Double Duty Face Moisturizer SPF 20 Sunscreen
Jack Black is one of the best names in affordable men’s grooming, and this dual-purpose moisturizer is no exception.
Home & Kitchen Deals Under $100
Casper
Original Sleep Pillow
Casper’s Original Sleep Pillow is one of the best around thanks to its plush-but-supportive fill that keeps its shape night after night. If you’re tossing, turning, or waking up with neck pain, this is your upgrade—and it’s a great deal right now.
Amazon Basics
Slim Velvet Non-Slip Hangers
These velvet hangers won’t revolutionize your life—but they will stop your clothes from sliding into a sad pile on the floor. They’re slim, grippy, and make your closet look like you have your act together.
Ring
Ring Battery Doorbell
Porch pirates, begone.
Hoover
PowerDash Pet Compact Carpet Cleaner Machine
Built like a vacuum cleaner, this carpet savior makes it easy to clean up after a puppy that’s struggling with its potty training.
Bissell
Little Green Machine Carpet Cleaner
The Bissell Little Green lives up to the hype—and the name. It’s compact, powerful, and freakishly good at erasing mystery stains from rugs, car seats, and couches. A thousand TikTokers can’t be wrong (kidding, they’re wrong all the time, but not about this.)
Levoit
Air Core 200S Smart Air Purifier
The Levoit Core 200S is a compact, app-controlled air purifier that quietly scrubs out dust, dander, and whatever died in your gym bag. Great for bedrooms, small apartments, or anywhere foul odors go to lurk.
Premier Protein
30g Protein Shakes (Pack of 12)
Now’s the time to stock up on gains, people.
Coleman
316 Series Insulated Portable Cooler
Here’s your chance to upgrade from that flimsy styrofoam cooler you panic-bought at the grocery store earlier in the summer—this one even has wheels—and for under $100, too.
Fitness & Wellness Deals Under $100
Oofos
Sport Recovery Slide
You haven’t lived until you’ve slipped these uber-comfortable shoes on after a particularly nasty leg day. Circulation City, Population: You.
Ghost
Whey Protein Powder
This is the whey, brother.
Gymreapers
Weightlifting Belt
Is this the best weightlifting belt in the game? No—however, it’s a great starting point to see if you like the feeling of leather belts, with an entry-level price point to match.
Harbinger
Red Line 18-Inch Weightlifting Wrist Wraps
Want a bigger bench? That’s rhetorical—of course you do. Wrap your wrists up (tight) with these, and watch your numbers jump up. They’re not gonna put a plate on your max, but they’ll help.
Gorilla Mind
Gorilla Mode Preworkout
With even more pump agents than the Base version, this is our number-one pick for the best pre-workout in the game.
Optimum Nutrition
Gold Standard 100% Whey Protein Powder
ON’s Gold Standard protein is, as luck would have it, the gold standard of whey supplements. It’s our number one pick after having tested a ton of them, too.
Fitbit
Inspire 3
The Fitbit Inspire 3 is a great entry-level tracker for anyone focused on steps, sleep, and general wellness. It’s not at its lowest price ever, but it’s still a solid deal on a slim, reliable daily companion.
Amazon Basics
Jump Rope
You don’t need any fancy equipment to get a serious sweat in with this affordable jump rope.
Helimix
Vortex Blender Shaker
Whether it’s protein powder, creatine, or ambiguous gym liquid, this shaker bottle is perfect for all of your supps.
Animal
Creatine Tablets
Creatine is one of the most extensively researched supplements in the world, with evidence suggesting that it benefits a range of areas, including muscle growth, energy, and brain function. These tablets are a great introduction to the supplement if you’ve never used it before.
TriggerPoint
Grid 1.0 Foam Roller
The TriggerPoint Grid 1.0 is a recovery essential—firm, textured, and compact enough to stash anywhere. It helps loosen tight muscles, boost circulation, and speed up recovery after workouts. Your future legs will thank you.
Renpho
Neck and Shoulder Massager
Yes, the Renpho neck and shoulder massager looks absolutely unhinged. But once you slip your arms in and let those heated nodes go to work? You’ll stop caring. It works, it feels great, and it’s on sale.
Amazon Basics
1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap
Downward dog for pennies on the dollar.
CAP Barbell
Flat Weight Bench
No home gym is complete without a bench.
ZELUS
12-Pound Weight Vest
Ruck it, we ball.
FITGIRL
Ankle Strap for Cable Exercise Machines
Glute kickbacks are for the people!
Prime Day FAQ
What is Amazon Prime Day?
Amazon Prime Day is the retailer’s annual blowout sale. It typically happens across two days in the summer, but this year, it’ll last four days, between July 8 and 11. and features deals across every category you can imagine, from menswear basics and home goods, to kitchen appliances and electronics. The deals rival that of Black Friday and Cyber Monday, and access to Prime Day is perhaps the best perks of having a Prime membership.
How long do the deals last?
In the past, Prime Day started on a Tuesday and ended at midnight the day after (with a handful of straggler deals staying live even after that), but this year, it’ll start Tuesday, July 8, and end on Friday, July 11. Deals are released throughout the day, including Lightning Deals, which run only for a limited time or until stock sells out. In addition to many deals rolling over into day two, expect a new set of deals to land every day until the event wraps up.
Do Prime Day deals change each day?
Yep, Prime Day deals definitely change each day, and sometimes even by the hour. Amazon rotates in new discounts each day across all categories (tech, clothing, home, you name it), so what’s here today might be gone tomorrow. Some deals only last 24 hours, and others sell out with a quickness. If you see something you like, it’s probably smart to grab it before it’s gone.
Are things actually cheaper on Prime Day?
A lot of things are cheaper on Prime Day—some at their lowest price all year, and a few at their lowest ever. But not every deal’s a no-brainer. Some discounts are minor, and occasionally, something was cheaper earlier in the year. To double-check, try CamelCamelCamel. It’s a price-tracking site that shows an item’s full Amazon price history, so you can see if today’s deal is actually a deal—or just looks like one.
Do you need to be a Prime member to shop Amazon Prime Day?
Amazon Prime Day is reserved only for Prime members. In addition to free two-day shipping and same-day delivery, access to the two-day event is perhaps the best benefit of a Prime membership.
Word to the wise: If you’re not yet a Prime member, you can sign up for a free 30-day trial, which will give you access to the event. After Prime Day, there’s nothing stopping you from canceling your membership.