A little over a decade ago, Warby Parker sent Big Eyewear into a panic with its promise of middleman-less, affordable eyewear made with the same standards as its luxury counterparts. In the years since, the DTC eyewear giant made good on its promise to upend the industry by expanding into sunglasses too, causing rival executives no small amount of headache and giving customers across the country plenty of reason to celebrate.
Crap Eyewear
Los Angeles-based Crap Eyewear exists to make sunglasses both cheaper and more fun—without hurting the planet. So far, it’s going pretty well. The carbon-neutral company uses many of the same suppliers as luxury brands, and packs UVA and UVB protection into all of its multicolored, handcrafted frames. Not too shabby when a majority of the line comes in at $99, with free shipping and returns. It also outfits a ton of skaters and surfers, referred to by the brand as the “Crap Family.” Join it if you will.
How We Test and Review Products
Style is subjective, we know—that’s the fun of it. But we’re serious about helping our audience get dressed. Whether it’s the best white sneakers, the flyest affordable suits, or the need-to-know menswear drops of the week, GQ Recommends’ perspective is built on years of hands-on experience, an insider awareness of what’s in and what’s next, and a mission to find the best version of everything out there, at every price point.
Our staffers aren’t able to try on every single piece of clothing you read about on GQ.com (fashion moves fast these days), but we have an intimate knowledge of each brand’s strengths and know the hallmarks of quality clothing—from materials and sourcing, to craftsmanship, to sustainability efforts that aren’t just greenwashing. GQ Recommends heavily emphasizes our own editorial experience with those brands, how they make their clothes, and how those clothes have been reviewed by customers. Bottom line: GQ wouldn’t tell you to wear it if we wouldn’t.
How We Make These Picks
We make every effort to cast as wide of a net as possible, with an eye on identifying the best options across three key categories: quality, fit, and price.
To kick off the process, we enlist the GQ Recommends braintrust to vote on our contenders. Some of the folks involved have worked in retail, slinging clothes to the masses; others have toiled for small-batch menswear labels; all spend way too much time thinking about what hangs in their closets.
We lean on that collective experience to guide our search, culling a mix of household names, indie favorites, and the artisanal imprints on the bleeding-edge of the genre. Then we narrow down the assortment to the picks that scored the highest across quality, fit, and price.
Across the majority of our buying guides, our team boasts firsthand experience with the bulk of our selects, but a handful are totally new to us. So after several months of intense debate, we tally the votes, collate the anecdotal evidence, and emerge with a list of what we believe to be the absolute best of the category right now, from the tried-and-true stalwarts to the modern disruptors, the affordable beaters to the wildly expensive (but wildly worth-it) designer riffs.
Whatever your preferences, whatever your style, there’s bound to be a superlative version on this list for you. (Read more about GQ’s testing process here.)
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