Last Updated: 6:00 p.m. This is not a drill: Amazon Prime Day 2024 (aka Big Deal Days) is finally here. While you were snoozing, we’ve been up since the wee hours of the morning scouring Amazon’s virtual shelves for the best Prime Day deals you can shop during the massive sale event. We know, we know: Amazon Prime Day was just a few short months ago, but the mega e-tailer is running it back today and tomorrow with what it calls Amazon Big Deal Days—aka Prime Day 2: Reloaded.
We’ll be updating this page constantly as deals roll in over the two-day shopping holiday, so feel free to check back in periodically to get the deepest discounts on clothing, tech, luggage, Apple products, Levi’s denim, Our Place Always pans, Samsung Frame TVs, and more—all while supplies last. Godspeed.
Best Prime Day Deals to Shop Right Now
Best Prime Day Clothing Deals
For Prime Big Deal Days, don’t sleep on all the discounted menswear. In addition to basics and wardrobe staples, October Prime Day is a good time to scoop up deals on the watch that’s been on your wishlist.
Levi’s
559 Relaxed Straight Jeans
Dickies
Relaxed-Fit Utility Pant
These may not qualify as tennis whites, but these hardy, unbleached cotton utility pants work just as hard as any Wimbledon champion.
Calvin Klein
Snap Front Puffer Jacket
When you’re puffed up in this heater of a jacket, winter doesn’t stand a chance.
Timberland
Classic Buckle Leather Belt
Your favorite pair of jeans needs a best friend.
Stan Smith Sneaker
The best way to give the tennis legend Stan Smith his flowers is to rock the hell out of his namesake sneakers.
Crocs
Dylan Clog
Not quite “Dylan-core”, at least as far as we understand it, but Crocs’ next viral shoe is an unholy slip on that gives the Birkenstock Boston a run for its money.
Cole Haan Pinch Penny loafer
This incredibly versatile loafer from Cole Haan is affordable enough as it is—but when it’s on sale? You’d practically be losing money by not snagging a pair.
New Balance
997H V1 Sneaker
These shoes have that big dad energy.
Levi’s
Trucker Jacket
Often imitated, never duplicated, the iconic Levi’s trucker jacket is a menswear staple that has the rare ability to look great on just about everyone.
Brooks Brothers
Men’s Non-Iron Stretch Oxford Sport Shirt Long Sleeve Stripe
The brand that invented the now-legendary OCDB still sets the standard.
Adidas
Samba Classics
You won’t find the Samba OGs on sale during Prime Big Deal Days, but the Classics, with their extended tongue, are the next best thing.
Calvin Klein
Men’s Cotton Classics 3-Pack Boxer Brief
Seiko
SRPD51 Automatic Watch
Once you finally get around to going on that snorkeling trip in the Caribbean, make sure your watch is as dazzling as the crystal blue waters.
Timex
Weekender 38mm Watch
A sturdy, time-tested watch that’s perfect for a dressed-down fit. (It doesn’t hurt that this one is also mega affordable, even when not on sale.)
Levi’s
550 Relaxed Fit Jeans
If you’re looking for a pair of loose jeans that aren’t full-on baggy, the 550 is a great place to start—even better when they’re 30% off and only $49.
Lacoste
Men’s Short Sleeve Classic Pique Polo Shirt
Ray-Ban
Orion Square Sunglasses
Now this is a shady deal we can absolutely get behind.
Adidas
Essentials Warm-up Open Hem 3-stripes Tracksuit Bottoms
Tap into your innner sporty spice.
Reigning Champ
Midweight Terry Slim Hoodie
One of our absolute favorite hoodies ever just got discounted and if we were you, we wouldn’t wait.
Citizen
Eco-Drive Promaster Dive Fugu Watch
Allen Edmonds
Park Avenue Cap Toe Lace Up Leather Oxford
From the office to the…hiking trail? Theoretically, yes, these dressy lug-soled oxfords can do both.
Sebago
Classic Dan Flesh Out Suede Loafers
What’s missing from your footwear rotation? Some texture!
Citizen
Classic Eco-Drive Leather Strap Watch
That face is a sight for sore eyes. Those gorgeous slender hands move so smoothly. And that soft tick is music to our ears. You know we’re talking about a watch, right?
Tissot
Specialities Watch
Minimal design and bold looks, we’re happy to report, are not mutually exclusive. We’re also excited to report that the Swiss watch whisperers at Tissot very much got the memo.
Best Prime Day Amazon Device Deals
The best exclusive deals during the fall Prime Days? Amazon-owned devices. To the surprise of no one, we’re seeing low prices on TVs, Echo smart speakers, Kindles, and more.
Amazon
Fire TV 65″ Omni Series 4K UHD Smart TV
This massive TV lets you control it with Alexa so there’s no more searching for that dang remote.
Amazon
Amazon Echo Dot 5th Gen
At over half off, you can beat this deal on the newest model of the Echo Dot, your personal assistant, music player, weatherman, and much, much more.
Amazon
Blink Video Doorbell
Incredibly, you can get a video doorbell with a two-year battery for this incredibly attractive price. This front door camera also has a wide filed of view, so no porch pirates can escape its gaze.
Amazon
Kindle Paperwhite Kids
Have you heard? The kids don’t know how to read anymore. You can still teach your kids that reading is cool, with screentime that’s actually good for them. You’ll also get a free 1-year subscription to Amazon Kids+, unlocking thousands of ad-free books and games.
Amazon
Echo (4th Gen)
In the age of AI, Alexa is actually getting better at answering our questions.
Fire
Amazon Fire TV Stick 4K
Amazon’s best-selling streaming stick now comes with an AI-powered voice search remote. If your old af smart TV can’t get all the apps you need, this is a low-cost workaround.
Amazon
Smart Air Quality Monitor
Are apocalyptic weather events happening more often, or is it just our imagination? No matter why you’re worried about the air you breathe, you can sync this monitor with your smart air purifier and get instant alerts.
Ring
Ring Battery Doorbell Pro (2024)
Not only does the new Ring doorbell cam offer head-to-toe video and improved motion results, but it enables two-way talk even when you’re away from home.
Amazon
Smart Plug
Turn any ol’ dumb appliance into a smart one with this $13 hack. Light on, light off.
Amazon
Fire TV Soundbar 2.0 Speaker
Not only does this super compact soundbar bring 3D sound to your next movie night, but you can connect it to your phone via Bluetooth and use it as an extra party speaker.
Amazon
Kindle Paperwhite (16 GB)
The ability to store hundreds of books on a single tablet? Wireless charging? A glare-free display even in direct sunlight? Now we’re talking.
Echo
Echo Spot Smart Alarm Clock
In 2024, Amazon finally brought back its Echo smart alarm clock. Smarter than ever, it’s a much better bedside companion that your phone.
Amazon
Limited-Edition Jack Skellington Echo Dot Bundle
This 5th Gen Echo Dot comes with an Amazon-exclusive Jack Skellington shell. The Nightmare Before Christmas-themed smart speaker launched on October 8 with a 30% discount for Prime Big Deal Days.
Amazon
Fire HD 10 Tablet
Sure, we might still be drooling over the M4 iPad, but if you need something simpler for streaming and scrolling, Amazon’s 10″ tablet will do just fine.
Amazon
Ring Stick Up Cam Battery
If you own a small business (or just want to keep an eye on your pets at home), this battery-powered camera works indoors or outdoors. And unlike the CCTV cameras of old, you can check in remotely.
Amazon
Smart Thermostat
If you’re already plugged into Amazon’s smart home ecosystem, then add your heating and air conditioning to the network with the Zon’s smart thermostat. With an assist from Alexa, you’ll be able to adjust the temperature without leaving the couch.
Best Prime Day Tech Deals
You’ll find all kinds of gadgets and techy goodness on sale during Prime Big Deal Days. There’s really no better time to re-up on earbuds, Bluetooth speakers, and smart home tech. (Pro Tip: Don’t sleep on big-ticket purchases like TVs, laptops, and robot vacuum cleaners.)
Samsung
The Frame 55” TV
Samsung’s The Frame boasts crystal-clear images all while preventing pesky light reflections that would otherwise interrupt your next viewing of House of the Dragon.
LG
C4 Series OLED evo Smart TV
Year after year, LG makes the best OLED TV of the year, and this year’s model recently earned a GQ Tech Award to boot. With a display so crisp it almost feels like magic, this smart TV makes every type of content look better.
Apple
AirPods Pro
When it comes to wireless noise-cancelling headphones, the AirPods Pros are hard to beat. And now that Apple’s ditched the Lightning port for the more universal USB-C, they’re an even better buy, especially when they’re $59 less than usual for Prime Day.
Apple
AirPods Max
Some might argue that the AirPods Maxes succeed too well at noise cancellation, but we think they just make for a great pair of headphones—especially since the sound quality is so exceptional. For $100 off, this is one of the steeper markdowns we’ve seen on these bad boys.
Samsung
Jet 75 Pet Cordless Stick Vacuum
Yeah, we know, but what about Dyson? We’ve raved about Samsung’s stick vacuums, the only cordless models that can go head to head with you know who (and win). This cordless stick is not only more affordable (and attractive) than a Dyson, but it’s also a pro at pet hair pickup.
Balmuda
The Toaster
The legendary Japanese steam toaster gets a rare discount. Heat up bread, pastries, and pizza without sacrificing any flavor or moisture, and with a sexy form factor that will give your other countertop appliances an inferiority complex.
LG
C4 Series OLED evo Smart TV
Year after year, LG makes the best OLED TV of the year, and this year’s model recently earned a GQ Tech Award to boot. With a display so crisp it almost feels like magic, this smart TV makes every type of content look better.
Fitbit
Charge 6 Fitness Tracker
If you haven’t been counting your steps, now’s the time to start. And in addition to monitoring your heart rate, this tracker comes with a free 6-month membership to a Fitbit Premium membership for even deeper health insights.
Sony
WH-1000XM4 Wireless Noise-Cancelling Headphones
While it doesn’t have as many internal microphones as its newer generation, but it’s still got stellar noise cancellation and overall great sound for music lovers.
Sonos
Ray Soundbar
Imagine being able to actually hear the dialogue the next time you watch a movie? That’s the promise of the Sonos Ray, a smart soundbar that brings big, balanced sound to your TV.
Audio-Technica
AT-LP120XUSB-BK Direct-Drive Turntable
Play that funky music, deal hunter.
Jabra
Elite 10 True Wireless Bluetooth Earbuds
Fight AirPod fatigue with these epic earbuds from Jabra, which have a whopping 36 hours of battery life, feature Dolby Atmos capabilities, and pretty sweet active-noise cancellation.
HP
Wireless Mouse
Using a mouse instead of a trackpad is guaranteed (not really) to boost productivity by nearly 100%.
Ring
Floodlight Cam Wired Plus
Keep your eyes on the prize (the prize being your home) even when you’re away.
Echo
Pop with TP-Link Tapo Smart Color Bulb
How Boomers felt about the Clapper is exactly how milennials and Gen Z feel about voice-control lights.
XGIMI
MoGo 2 Portable Projector
Ditch the TV and opt for a smart projector instead to turn movie night into something more magical.
Shokz
OpenRun Pro Mini
Sweat-resistant, secure, and race-ready, Shokz’s OpenRun Pro Minis are built for runners who need to bop to their tunes to hit a PR.
Therabody
Theragun Sense Percussion Massage Gun
Achey muscles don’t stand a chance with this percussion therapy device that those who train hard keep at the ready whenever a workout goes a little too far. Snag yours for a modest discount during Prime Day.
Best Prime Day Grooming Deals
You know what’s also great to stock up on during the savings event? The stuff that you have in hand every single day—or at least every week—like razors, beard trimmers, toothbrushes, and moisturizers.
Hermès
Terre D’Hermes Eau Intense Vetiver Eau De Parfum
Even sans discount, it’s hard to resist the allure of Terre D’Hermes, a landmark scent blessed by the first name in age-old French craftsmanship. Earlier this year, GQ contributor Adam Hurly called this exact version the “best best expression of Hermès’ iconic cologne,” one of only two fragrances he’s used to the last drop. “It’s a reliable, invigorating, and head-turning masculine scent that’s perfect for all scenarios and seasons,” Hurly says—“and it should be triple the price.”
Philips Norelco
OneBlade 360
This one-stop shop for beard and stubble maintenance is a no-brainer pickup this Prime Day. It can flex in all directions for ultimate control, and the 45-minute battery with USB charging make it the perfect addition to your travel bag.
Braun
All-In-One Series 9 Trimmer
This popular trimmer has 40 different length settings, so whether you’re beard is an experiment or a full-on lifestyle, this cordless trimmer will keep it nice and trim.
Polo Ralph Lauren
Polo Black Eau De Toilette
You can’t go wrong with this scent from Ralph Lauren—especially when the large-format bottle is so affordable.
Calvin Klein
CK One Eau de Toilette
CK One, the now-canonical ‘90s-era unisex scent, was always going to be a hit. Its remarkable run—and endlessly huffable mix of musk, lemon, and jasmine—has spawned a generation of copycats, but the original formula still sets the standard. In our guide to the best colognes of 2024, GQ contributor Adam Hurly specifically touted its easy-going vibe: “When all I want to throw on is a beefy hoodie and shades,” Hurly noted then, “it’s mine to enjoy.”
John Varvatos
Vintage Men’s Cologne
John Varvatos comes from a fine American fragrance pedigree, having cut his teeth with both Calvin Klein and Polo Ralph Lauren. Not only is this masculine-smelling fragrance made for cold weather with notes of rhubarb, juniper berries, and cinnamon, but the spicy profile makes it a good choice for a romantic night out.
Philips Norelco
Multigroom Series 9000 Beard Trimmer
If you do have a beard, then you’ll need a trimmer that can keep your fuzz under control. This premium trimmer has an attachment for every length, self-sharpening blades, and adjusts its power settings to your beard hundreds of times per second.
Paco Rabanne
Invictus Victory
A cologne for a man’s man, this spray is woody, and intensely so. Lemon, amber, pink pepper, and incense combine for a fragrance ideally suited for the fall and winter season.
Bio Bidet
Slim Glow Bidet Attachment for Toilet
Bio Bidet is known for its fancy-schmancy toilets, but they have a starter option if you’re not ready for a full-on sci-fi bidet. With a nightlight and simple installation, this is the ideal introduction to the wonderful world of bottom washing.
eufy by Anker
eufy Smart Scale P1
Have you been stepping onto the same dumb scale for the past decade? Bring your scale into the 21st century and enjoy a ton of smart features in the companion app.
Vital Proteins
Collagen Peptides Powder with Hyaluronic Acid and Vitamin C
This unflavored collagen peptide supplement supports your skin, hair, nailes, and joints, turning your smoothie into a super smoothie.
COSRX
The Retinol 0.3 Cream
When it comes to anti-aging, it’s all about those retinols.
Laifen
Wave Electric Toothbrush
Laifen was one of the first brands to put out a genuine alternative to the Dyson Supersonic. The Laifen electric toothbrush has a unique metal handle and delivers powerful vibrations and oscilation to get rid of all that nasty plaque.
Liquid I.V.
Hydration Multiplier +Energy
With natural caffeine derived from matcha plus an energizing one-two punch from lemon and ginger, this hangover remedy will get you back on your feet. Liquid I.V. can pretend these are pre-workout powders, but we all know what you’re using it for.
AncestryDNA
Genetic Test Kit
DNA kits are so 2022, but we’ve never seen these kits at such an affordable price point. Get an early start on your Christmas shopping, and pray that your giftee don’t have any secret siblings out there.
Kiehl’s
Ultra Facial Cream with Squalane
If you know anything about skincare, you know this facial cream. Now that Kiehl’s is officially selling its wares on Amazon (finally), you can pick up this cream with a rare discount.
Best Prime Day Home Deals
If you hunt hard enough—or follow the people who hunt hard enough (us)—you can score discounts on super-soft sheets, massage guns, and endless other deals to update your digs before the holiday shopping season.
Bissell
Little Green Carpet Cleaner
Whether you’ve got a new puppy or just get clumsy with red wine in your hand, this TikTok-famous carpet cleaner can save your favorite area rug from an early grave.
Therabody
Theragun Sense Percussion Massage Gun
Achey muscles don’t stand a chance with this percussion therapy device that those who train hard keep at the ready whenever a workout goes a little too far. Snag yours for a modest discount during Prime Day.
Solaround
Acrylic Nightstand
This Jolly Ranger orange nightstand is giving off some serious Kartell vibes, but at a fraction of the price (which has been cut even more for Prime Day).
Umbra
Bellwood Bar Cart
One of our favorite bar carts is on sale, which means you can take that money you saved and splurge on the good wine tonight.
Casper
Original Pillow
Casper’s supportive and comfy pillow is on sale, so you can sleep easier knowing you got an epic deal.
Lane Linen
Egyptian Cotton Sheets Set
You can in fact get great sheets on Amazon, and these are a prime example.
Hoover
PowerDash Pet Carpet Cleaner Machine
Built like a vacuum cleaner, this carpet savior makes it easy to clean up after a puppy that’s struggling with its potty training.
Jackery
Explorer 100 Plus Power Station
While it’s no replacement for a full-size power station, it can still save your ass in a blackout (or just give your phone a top-up on your next camping trip).
Coleman
316 Series Insulated Portable Cooler with Heavy Duty Wheels
Coleman always discounts its wares for Prime Day, so if you don’t need a Yeti for your casual cookouts, this rugged wheeled cooler will do nicely.
LARQ
Stainless Steel Filtered Water Bottle
LARQ is the brand that brought UV cleaning to water bottles, and the brand’s filtered water bottle brings another upgrade to the scene. The Nano Zero filter can even remove chlorine from water.
Best Prime Day Travel & Luggage Deals
With holiday travels imminent, the second Prime Day is a great time to score on luggage deals. We’re seeing excellent markdowns on top-rated and GQ-approved bags from JanSport, Samsonite, Eddie Bauer, and more.
Universal Travel Adapter
Chances are you’re the jet-setting type. If so, this travel adapter from Vylee is one of the most top-rated on Amazon. It’s small, compact, and easy to tote around wherever you’re roaming.
Samsonite
Freeform Hardside Expandable
This modern expandable hardside piece will make all the other checked bags on the carousel jealous.
Jansport
Laptop Backpack
Commuters and frequent flyers alike will love this ludicrously capacious classic backpack.
Eddie Bauer
Stowaway Packable 45L Duffel Bag
This ripstop duffel from Eddie Bauer is packable, dependable, and just what you need for that trip upstate.
Samsonite
Lineate Softside Expandable Carry-On
For October Prime Day, Samsonite bags will be up to 40% off (as per usual). This brand has provided the starter bag for so many of us, and it’s the ol’ faithful of the luggage world. Of the hundreds of bags the company makes, we picked out this no-nonsense carry-on. We like both the well-organized interior and the olive green exterior of this softside bag.
Thule
GoPack Duffel, Set of 4
Perfectly sized for a Thule roof rack, this set includes four duffels with color-coded ID labels. Of course, you don’t have to shove them in the cargo box, and they also have a padded shoulder strap.
Herschel
Novel Carry-On Duffle
An American classic, this duffel gets another Prime Day discount. Inside, a floating sleeve keeps your MacBook secure along with all your weekend necessities.
United Colors of Benetton
Now Hardside Spinner Checked-Medium, 23″
Part of the Delsey Paris partnership with United Colors of Benneton, this checked bag comines minimalist flair with a slick, colorful design. It also has a scratch-resistant twill finish, so it won’t lose its lustre after its first trip through baggage claim.
Best Prime Day Kitchen Deals
Amazon Prime Big Deal Days is a great opportunity to snag deals on all the kitchen appliances you’ve been eyeing. Everything from KitchenAid stand mixers to Ninja appliances and cold brew coffee makers are deeply discounted.
KitchenAid
Artisan Series 5 Quart Tilt Head Stand Mixer
This countertop beauty is cheaper than usual so you can start making your own bread just like you did in 2020.
Anova
Nano 3.0 Sous Vide
This smart sous vide lets you check on your chicken from the couch, offering you an easier and less messy way to prepare dinner. This kitchen gadget can literally change the way you cook for good.
Takeya
Deluxe Cold Brew Coffee Maker
Don’t be fooled: You don’t need anything more fancy than a pitcher with the right filter to make cold brew at home. And this maker from Takeya is one of the most dependable on the market, especially at nearly 30% off.
Our Place
Our Place Mini Home Cook Duo
Everyone Instagram foodie influencer’s favorite pan and pan duo is incredibly cheap, and it’s already saving you money by replacing the need to buy anymore cookware.
Pyrex
14-Piece Food Storage Set
Unless you’re truly committed to antiquing, there’s no need to go hunting for Pyrex at thrift stores.
Cosori
Air Fryer 9-in-1
Some foodies say an air fryer is just an oven, but they just don’t get it, man.
Ninja
BL660 Compact Blender for Smoothies
Need a simple blender for smoothies? Ninja’s compact smoothie maker couldn’t be simpler to operate, and it’s not trying to be 10 other appliances in one.
Art Sparkling Water Maker Bundle
If your sparkling water fixation is killing you in the inflation age, then it might be time to invest in a DIY solution.
De’Longhi
Espresso and Cappucino Machine
Let other people complain about inflation while you enjoy your new $100 espresso machine.
Fellow
Clara Insulated French Press Coffee Maker
We love Fellow’s sculptural coffee implements, which bring much-needed style to this space.
Best Prime Day Deals FAQ
What is Amazon Prime Day?
Amazon Prime Day 2024 (aka Prime Big Deal Days) is the retailer’s annual blowout sale for Amazon Prime members in between Prime Day and Black Friday. (It used to be called Prime Early Access Sale back in 2022.) It typically happens across two days in October and features deals across every category you can imagine, from menswear basics and home goods to kitchen appliances and electronics. The deals rival those found on Black Friday and Cyber Monday, and access to Prime Big Deal Days is one of the best perks of having a Prime membership.
When is the October Prime Day 2024?
The two-day sale event Amazon Big Deal Days 2024 is on Tuesday, October 8 and Wednesday, October 9 this year.
What are the best things to buy during Prime Day?
We’ve been covering Prime Day for a while now, and our best advice is to prioritize buying things that you’ve already had your eye on. There’s a high chance your cart will be filled with more things you planned for, so it’s best you stay the course and keep the ol’ noggin clear of impulse buys.
Let’s start with perhaps the most obvious: Prime Day is one of the best times to snag the best prices on trending Amazon-owned devices. Think everything from Alexa-powered Echo smart speakers and Kindles, to Fire TVs, and not to mention everything sold under the AmazonBasics umbrella.
In terms of tech deals, Prime Big Deal Days prices are more or less unbeatable. We’re talking top-tier headphones, cookware, smart TVs, iPads and other Apple products, smartwatches, and PC accessories. There are deals to be had from household names like Samsung, Sony, Bose, Roku, and more during the two-day shopping event.
If you’re looking for style and grooming deals, last year, brands like Levi’s, Adidas, and Carhartt showed out with incredibly low prices. On the men’s clothing front, you’ll find a lot of basics on sale, which means it’s a good time to scoop up closet staples like underwear. Multi-groomers from the likes of Philips Norelco and Braun are also one sale.
Finally, home and kitchen products—from cordless Dyson vacuums to top-rated coffee makers—also see big price drops during the sales event. So whether you’re looking for a new air fryer, Wi-Fi extender, MacBook, robot vacuum, mattress, SSD, or bedding set, Prime Big Deal Days is a solid time to buy.
How long do the deals last?
Amazon Prime Big Deal Days 2024 will be held for two days (October 8 and 9 this year). As far as deals go, they’re released throughout the day—including Lightning Deals, which run only for a limited time or until stock sells out. In addition to many deals rolling over into day two, expect a new set of deals to land on day two with more of the lowest prices we’ll see ahead of Cyber Week.
Do you need to be a Prime member to shop Amazon Prime Day?
Amazon Prime Big Deal Days is reserved only for Prime members. In addition to free two-day shipping and same-day delivery, access to the two-day Prime Day event is one of the best benefits of a Prime membership.
Word to the wise: If you’re not yet a Prime member, you can sign up for a free 30-day trial, which will give you access to the event. After Amazon’s October Prime Day, there’s nothing stopping you from canceling your membership.
Do other retailers participate in Prime Day?
Over the years, Prime Day and Prime Big Deal Days have gotten so popular that they’ve forced the hand of many other retailers, and there are many competing sales—many of them with the same products available during the sales events—to shop if you’re not a Prime member. (Peep places including Best Buy, Walmart, and Target.)