4 Menswear Brands That Will Define Spring 2026

It’s All Gucci, Baby

Nearly a year into his run as artistic director of Gucci, Demna has softened his sardonic bite to offer up a raffish twist on the house’s signature Italian glamour. His debut collection arrives jam-packed with freshly reimagined spins on classic Gucci tropes: Think pristine leather jackets and pavement-skimming bootcut jeans, embellished throughout with the brand’s iconic horsebit hardware.

On TRAORE: Jacket, $7,900, jeans, $1,400, and shoes, $1,090, by Gucci. T-shirt, $53 (for pack of three), by Calvin Klein. Neck scarf, his own. Belt, $155, by Maximum Henry. On BOULUD: Jacket, $4,000, pants, $1,700, belt, $620, and shoes, $1,090, by Gucci. T-shirt, $154, by Zimmerli. Socks, $30, by Falke.

1. Nothing wrong with that Brando-esque Perfecto of yours, but if Demna’s instincts are any indication, the leather jacket of the moment is the café racer—a sleeker silhouette with deep ties to British motorcycle culture.

2. A jazzily tied neckerchief is an easy way to temper a brooding leather jacket and badass jeans with a touch of Gallic flair.

3. The flash of belt here isn’t strictly ornamental. Tucking in your shirt makes your legs look a little longer, and the rest of you look a little leaner.

4. Yep, bootcut jeans are back. To make ’em your own, treat their original raison d’être as a recommendation, not a rule—just look at how elegantly Traore’s puddle over his barely there loafers.

5. If you’re getting dressed in a rush—for a date, a work presentation, or an impromptu appearance on daytime TV—head-to-toe black remains a foolproof move for looking effortlessly put together.