Complex App Launches With Shopping, Content, and Culture

Key Takeaway: Complex has launched its new iOS mobile app, combining the brand’s trusted editorial content with an exclusive shopping experience featuring drops from 100+ streetwear and lifestyle brands, plus original video series and artist merchandise.

Since 2002, Complex has been at the forefront of music, fashion, sneakers, and pop culture. Now, the cultural authority is bringing its influence directly to mobile devices with the launch of the Complex App—a comprehensive platform that merges editorial excellence with curated commerce.

The app transforms how users discover and engage with culture, offering exclusive product drops, breaking stories, and original content in one seamless experience. It’s designed for those who don’t just follow culture—they help define it.

Exclusive Shopping Experience

The Complex App’s marketplace features over 100 of the world’s most coveted streetwear and lifestyle brands. Users can shop everything from statement sneakers and hoodies to vinyl and collectibles, all expertly curated by the Complex team.

The shopping experience goes beyond traditional e-commerce with exclusive drops available only through the app. From rare brand collaborations to limited-run artist merchandise and fashion exclusives, users get first access to products that define the cultural moment.

Content That Shapes Culture

Complex’s editorial reputation anchors the app experience. Users can browse fresh content daily, from fashion editorials and music updates to sneaker news and viral cultural moments. The app features Complex Cover Stories—original longform features and in-depth interviews with the biggest names in music, fashion, and entertainment.

All content is created by editors who shape culture rather than chase it, ensuring users stay ahead of trends instead of catching up to them.

Shoppable Content Integration

The app seamlessly blends editorial and commerce through shoppable articles and videos. Users can instantly tap into the looks, pieces, and drops they see featured in Complex’s content, creating a “shop while you scroll” experience that connects inspiration to acquisition.

This integration extends to Complex’s popular video series, including “Sneaker Shopping,” where viewers can purchase featured products directly through the app.

Artist Merchandise and Vinyl Collection

Music culture gets special attention through dedicated sections for artist merchandise and vinyl releases. The app provides access to official merch from major artists, including capsule collections and exclusive tour pieces.

For collectors and audiophiles, the app features editor-curated vinyl releases across hip hop, R&B, and cult classics—records selected to sound as good as they look on the shelf.

Notable Brand and Artist Partnerships

The Complex App features products from some of the most iconic names in music and culture, including Billie Eilish, Travis Scott, A$AP Rocky, Kid Cudi, BLACKPINK, Post Malone, Juice WRLD, Olivia Rodrigo, Pharrell, 21 Savage, Justin Bieber, Eminem, Lil Baby, Ice Spice, and Karol G.

Seamless User Experience

The app prioritizes user experience with fast, secure checkout options including Apple Pay and Shop Pay. Drop alerts ensure users never miss limited releases, while the clean interface eliminates noise and filler content.

Complex doesn’t just cover culture—it helps shape it. The Complex App makes that influence interactive: original stories, curated shopping, and insider drops—all in one place.

App Availability and Features

The Complex App is available for download now for free and includes:

• Exclusive fashion and sneaker drops from 100+ brands
• Access to Complex News, Style, and Music content
• Shoppable articles and videos with integrated product links
• Original Complex video series
• Drop notifications and alerts
• Artist merchandise and vinyl records
• Insider updates on ComplexCon artists, vendors, and brand collaborations

The launch represents Complex’s evolution from media company to cultural platform, where discovery meets credibility and editorial expertise drives commerce. After more than two decades of identifying what’s next in culture, Complex is now making it instantly accessible to mobile users worldwide.