Year: 2005
There could only be one. No shoe, in our opinion, embodies what a Nike SB Dunk was and should be better than the Diamond Supply Co. collaboration that most people call the “Tiffany” Dunk. Created by Nick Tershay (aka Nicky Diamond) in 2005, the sneaker was part of the “Team Manager” series that also included the Stüssy Dunk. The shoe uses Tiffany and Co.’s iconic color scheme with faux croc skin for a truly luxury looking design.

“I don’t know if it is the greatest SB. I think at the time it was the most hyped one,” Tershay told Complex in 2018. “In 2005, I feel that maybe a lot of it had to do with that it was such an original colorway that nobody ever used, which is weird because it has been a Tiffany and Co. colorway for so many years. I never saw it on any T-shirts, apparel, sneakers, or anything before, so I was like, ‘Fuck, man, I’m just going to throw it on a shoe.’”

He posted a pic of himself holding the sneaker on MySpace and it went viral back then. Ahead of the release, everyone wanted them. The Diamond Dunk was one of the first shoes where shop owners started to headcrack customers, charging way over the box price.

Chris Rice, the founder of the skate shop Identity in Portsmouth, New Hampshire, was working at Eastern Boarder when the Tiffany came out. He remembers the shoes arriving on Friday and a huge line forming by Saturday morning.

“The first kid was like, ‘Do you have the Tiffanys?'” recalls Rice. “He’s like, ‘Do you have an 8?’ And I was like, ‘Yeah, they’re 150 bucks.’ And he’s like, ‘Yeah, no worries.’ And I sold all of them in a row for 150 bucks. And from that point on, it was just money.”

There was a legendary figure, the Tiffany Kid, who wore a matching head-to-toe fit with them at an Undefeated release. There were plenty of fakes of Tiffany Dunks. Even our own Joe La Puma got beat with a fake pair. Diamond collaborated with Nike SB on three Dunks again in 2018, and a riot broke out over them at ComplexCon. There was a high-top pair of Diamond Dunks in 2014, but it wasn’t the same. Those sequels just show that the original truly is the zenith of SB Dunks. I guess they were right when they said diamonds are forever. —Matt Welty

Shop StockX’s inventory of the Diamond x Nike SB Dunk Low ‘Tiffany’ here.

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