Best Strong Hold Hair Powder: American Crew Men’s Hair Boost Powder

Men's Hair Boost Powder

American Crew

Men’s Hair Boost Powder

About as classic a texturizing powder as can be, American Crew’s Boost will give you the lift you need to get through the day, confident that your hair won’t flop and fail you. Unscented, paraben-free and with a matte finish, it’s practically invisible in your hair without being sticky. Pro Tip: It sets quickly, so you might struggle to restyle later in the day.

What Is Hair Powder?

Welcome to the new world of men’s hair styling; part dry shampoo and part powdered gel, hair powder is a daily hair styling tool that’s non-stick, natural-looking and capable of supporting even the wackiest styles throughout the day. They add volume and texture to flat or thin hair while deeply nourishing the roots, making them an essential part of your styling routine. Simply scatter a small amount over your hair while wet or just blow-dried and gently coax your hair into a style you love. Of course, there are different strengths available for those with thicker hair or more ambitious styles, but our guide has a range of choices for those with thinning hair or longer, thicker locks.

How We Tested

Any grooming item that wins our recommendation has to go through a review process to guarantee that we only tell you to grab the best products that work. Hair powders are no different, so we’ve called in each of the below options to assess over two weeks. Senior commerce writer and grooming expert, Owen Gough, doused his once in each powder, assessing the overall consistency, value for money and performance. He marked what kind of hold is available, how textured the powder is and how easy it is to wash out, as well as any other features like scents or hydrating properties that make it stand out from the crowd. For context, he has short brown hair that’s styled in a side parting.

This article originally appeared on British GQ.

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